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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Chrysler recalls small number of 2013-2014 cars and trucks over engine debris

Chrysler is recalling a small number cars over issues with their 2.4-liter four-cylinder engines. The recall, which affects 522 examples of its 2013 Dodge Avenger and Chrysler 200 models, as well as 2014 Jeep Compass and Patriot CUVs has to do with potential debris in the balance shaft bearings.
The abrasive stuff can cause the oil pressure to drop, which could lead to the engine stalling or outright failure. This situation could at best leave drivers stranded and at worst lead to a crash.
Chrysler will begin notifying owners, who will need to report in to have the balance shaft module replaced. All repairs are naturally free of charge. Scroll down for the bulletin from NHTSA.

2018 Jeep Wrangler owner’s manuals leaked, and they tell us much — but not all

If you're looking for some light reading to start your week, we have a suggestion for you. The " Owner's Manual" and the " User Guide" for the 2018 Jeep Wrangler have leaked, and have been posted on the JL Wrangler Forums. They appear to be the real deal. There's a ton of information, and many pages to pore over, but here's a little bit of what we've gleaned so far. The documents (assuming they're not just some very elaborate and convincing hoax) confirm the power sliding top, which is not removable, though the rear quarter windows are. We're not seeing any mention of a power soft top, though. There are instructions on door removal, as well as folding down the windshield. The manuals also confirm a 4WD Auto mode that shifts power between the front and rear axles as needed. What we don't appear to have yet are complete specifications. The manuals mention the 2.0-liter and 3.6-liter engines, but not their output figures. The 2.0-liter recommends premium fuel, while the 3.6-liter only needs 87 octane. Towing capacity for the two-door models is 2,000 pounds, while the four-door versions are capable of 3,500 pounds. The manuals also provide a lot of images, if you're interested in seeing the nitty gritty details of the Wrangler's various functions. Take a look, and make sure to post any interesting findings in the comments section, below. Related Video: