11 Jeep Grand Cherokee Limited 4wd 5.7l Hemi Nav Pdc Cam Keyless 20s Roof 1 Own on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Stellantis wants to trim 3,500 hourly U.S. jobs, UAW says

WASHINGTON — Chrysler-parent Stellantis NV wants to cut approximately 3,500 hourly U.S. jobs and is offering voluntary exit packages, according to a United Auto Workers union letter made public Tuesday. The automaker is looking to reduce its hourly workforce offering incentive packages that include $50,000 payments for workers hired before 2007, UAW Local 1264 said in a letter dated Monday posted on its Facebook page. Stellantis spokeswoman Jodi Tinson declined to comment. A person briefed on the matter said the figure might be lower than the figure cited in the UAW letter. In late February, Stellantis indefinitely halted operations at an assembly plant in Illinois, citing rising costs of electric vehicle production. The action impacted about 1,350 workers at the Belvidere, Illinois, plant that built the Jeep Cherokee SUV and resulted in indefinite layoffs. The automaker has warned it may not resume operations as it considers other options. The UAW letter said openings created by workers leaving would be filled by workers on indefinite layoff. Stellantis said in February that about 40,000 U.S. hourly workers were eligible for profit sharing. Last week, UAW President Shawn Fain said Stellantis' decision to idle the Illinois plant was "a flat-out violation" of the union's contract with the UAW and is unacceptable. The UAW will enter talks with the Detroit Three before labor contracts expire in mid-September. Earlier this month, General Motors said about 5,000 salaried workers accepted buyouts to leave the automaker. GM CEO Mary Barra said February job cuts of a few hundred jobs and the 5,000 buyouts "provided approximately $1 billion towards" a $2 billion cost cutting target. Ford Motor Co recently announced significant job cuts in Spain, Germany and other parts of Europe and in August said it would cut a total of 3,000 salaried and contract jobs, mostly in North America and India. Hirings/Firings/Layoffs UAW/Unions Chrysler Dodge Fiat Jeep Maserati RAM Stellantis

FCA recalling 425,000 Ram 1500, Jeep Compass to fix windshield wipers

Fiat Chrysler is recalling an estimated 425,588 Jeep Compass SUVs and Ram 1500 pickups to fix windshield wipers that may not be adequately secured. The voluntary recall involves Jeep Compass models and Ram 1500 and Ram 1500 Classics from the 2019 and 2020 model years built before March 3 of this year. FCA says it knows of no related injuries or accidents related to the issue, which involves a fastener that is supposed to connect windshield-wiper arms not being secured sufficiently. The new wiper nut was first introduced into production at a Detroit-area plant that builds the Ram 1500 on April 28, 2019. Left unaddressed, it could affect a driver’s visibility and increase the risk of a crash. One owner of a 2019 Compass in Wichita, Kan., filed a complaint with the National Highway Traffic Safety Administration in June 2019 and said the windshield wiper came off during a storm the day the vehicle was purchased. FCA says it will begin contacting affected customers later this month to arrange a free repair. Customers can also contact their dealer if their wipers donÂ’t sufficiently clear their windshield, or if the wiper arms get stuck and donÂ’t return to the rest position when de-activated. Customers can also contact customer service at 1-800-853-1403. The recall also affects an estimated 76,280 vehicles in Canada and 3,280 in Mexico. Recalls Jeep RAM Truck SUV