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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Buyers ditching expensive European sedans to buy expensive American trucks

The New York Times ended the automotive week with a story that adds numbers and context to a range of other stories, from the crossover craze to the increasing median price of a new car to ever more grandiose pickup trucks. The NYT piece reveals that the shift to larger vehicles isn't merely about the average U.S. buyer swapping the midsize sedan for a Ford Edge. Luxury buyers are migrating from plush sedans to plush SUVs and trucks that creep close to six-figure prices, and the Detroit Three are running Treasury presses because of it. From 2013 to 2017, the truck category — everything from pickups to minivans — climbed from 30 percent of the market to 41 percent. In January of this year, trucks claimed 66 percent of new vehicle sales. At the milk-and-honey end of profits, GMC alone accounted for 11.3 percent of all vehicle sales over $60,000, not just trucks. That puts the luxury truck maker behind Mercedes-Benz and Ford, The Blue Oval's feasting on Lariat, King Ranch and Raptor versions of the F-150, which make up more than half of that pickup's sales, putting it ahead of Chevrolet, Porsche and Lexus on the high-dollar sales list. The average transaction price of a GMC in Denali trim last year was $56,000; it's easy to see why, when one dealer told the NYT he just swapped a 2012 BMW 550i for a $71,000 GMC Sierra Denali. That truck starts at $52,900. The NYT started its story with a buyer who took home a Ford Raptor instead of an Audi A6, and optioned that $50,020 Ford Raptor close to $80,000. Over at Lincoln, the new $72,055 Navigator — the one so popular that Ford will increase production — crossed hands for an average sale price of $77,000 in January. And a Jeep dealer told the NYT that the two $93,000 Trackhawks he had on his lot "won't be here more than a few weeks." While trucks head up in sales volume and price, cars are headed so viciously in the opposite direction that "the Detroit Three and even some foreign manufacturers acknowledge they are now losing money on many of the cars they sell." So ... get ready for a lot more crossovers and trucks. Related Video: Find out what vehicle is right for you. Give our Car Finder tool a try.

New Jeep Wrangler caught nearly uncovered

Finally, after months of seeing Wrangler prototypes carefully covered up, we get a look at some prototypes with the bare minimum of camouflage. Starting from the front, the fascia looks just as it did in previously leaked images. In contrast to the outgoing model, the trademark grille slots are now taller, stretching nearly to the top of the grille surround. The headlights also intersect with the grille slots, resulting in slightly pinched slots at either end. Aside from the grille, we can get a clear view of the new horizontal, fender-mounted turn signals and the traditional exposed hood latches. Moving along the SUV, we find hinges at the base of the windshield, which seems to confirm that you'll still be able to fold it down for maximum wind exposure. And, as we've seen before, the doors have exposed hinges that indicate the doors can come off, too. We can also see that the Wrangler will be offered with both contrasting black plastic fender flares, and with body-colored versions. But unlike past models, the body-colored examples aren't completely painted, leaving a black strip along the edges. Interestingly, the fender vents seen on another fully exposed example of the Wrangler don't appear to be present on these prototypes. They could be covered, or they may be an optional appearance item. At the back, we now get to see the Wrangler's new taillights, which are LED units with an I-beam shape. The exposed gas filler cap is now gone, in favor of a permanently attached filler door. Both the license plate mount and rear window wiper have been moved, too. The license plate now mounts to the bumper, and the rear wiper hides at the base of the rear window behind the spare tire. The rear bumper also gets some red lenses that could simply be reflectors, or possibly rear fog lights. As previously reported, the new Jeep Wrangler is expected to make its debut at this year's LA auto show, with the first deliveries arriving to dealers not long after. It will be available with either a four-cylinder or V6 at launch, with a diesel coming later, and the truck sometime after that. Other new features to the Wrangler could include a roof with power sliding panels, and full-time four-wheel drive. Related Video: