2022 Jeep Gladiator Mojave on 2040-cars

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FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.

Jeep: Portraits

Jeep looks back on 75 years of four-wheeling. The brand's tough vehicles have carried everything from soldiers to sunbathers. The brand wants you to remember all the highlights, from the beaches of Normandy to the fictional Jurassic Park – one a remarkable accomplishment of human determination in the face of war, the other a really successful movie. Do you think Jeep's spot captures the essence of the brand? Vote it up or down. Marketing/Advertising Jeep Super Bowl Commercials 2016 super bowl ad

Build your own: 2017 Jeep Wrangler Willys Wheeler

While still three weeks from the start of summer, it arrived in practical terms with the Memorial Day weekend. And while the country will have worked through its collective hangover (from too much food, drink and shopping) and gotten back to work, it's worth remembering what – automotively – got us here, preserving both democracy and personal freedoms. The CJ-inspired Jeep Wrangler got us here, and in its Willys Wheeler guise the spirit of America rolls on. As the many spy pics have shown, FCA's Jeep division is working hard to replace its current Wrangler within the next few months. With that, we say goodbye to 10 model years of Wrangling with the current model. And that decade has been a good one for Jeep. Despite the economic downturn between 2008 and 2010, Jeep and Jeep Wrangler sales have been consistent bright spots for FCA, along with – of course – Ram trucks and, uh, Ram trucks. With a new Wrangler around the bend, it's worth taking a look at the existing model. And knowing an all-new example is coming, what would be the reason – if shopping – to consider what's on dealer lots now? Despite the numerous areas of improvement the new model will deliver (in efficiency, refinement and safety) , there's something to be said for a vehicle 10 years into its production cycle. While this is wholly anecdotal, for every step forward a manufacturer makes with a new vehicle, the added tech and necessary complexity seem to mandate two steps back. In an Audi A4, tech would seem a good thing, while in a Wrangler, this Jeep enthusiast would see it as a mixed blessing. Almost 80 years into its evolution (the initial Jeep concept came together in the summer of 1940) little has changed in the Jeep's essential mission. A body-on-frame architecture transports a driver and up to three passengers over paved and unpaved surfaces with credible confidence and a modicum of security. Live axles front and rear enhance the Wrangler's off-road capability, but compromise its on-road behavior. And while a significantly wider track mitigates rollovers, the Wrangler is decades removed from "state-of-the-art" when discussing safety or handling. Currently there's but one engine available in the States, a 3.6 liter normally-aspirated V6 producing 285 horsepower at a you'll-rarely-get-there 6,400 rpm. Connected to either a six-speed manual or ($1,400) five-speed automatic, the engine moves the 4,000-pound (loaded) Wrangler with measured confidence.