2023 Jeep Compass Limited on 2040-cars

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2019 Jeep Cherokee and Cherokee Trailhawk spotted in Pittsburgh

The current Jeep Cherokee debuted for the 2014 model year, meaning it's about due for a refresh. When it was revealed, the controversial styling and front-wheel-drive-based platform caused a stir among the Jeep crowd. While there isn't much Jeep can do about the platform at this point, it seems the automaker's designers have a much more traditional refresh in the works. Thanks to Autoblog readers Matthew Young and Mike Bothwell, we have a new batch of spy shots, include a couple of the new Cherokee Trailhawk. The refreshed Cherokee looks to crib quite a bit from the new Jeep Compass. Rather than splitting the front lighting like before, the driving lights, headlights and turn signals are all one unit. The whole fascia seems to be a bit more upright than before, though the grille is still canted backward. Out back, the Cherokee gets new taillights that feature clear lenses, again similar to the Compass. The rear bumper gets a mild refresh, too. The reflectors move up, and the Trailhawk's exhaust looks like it moves further inward. One of the Cherokees seems to have a crushed pipe, suggesting some unlucky engineer had a mishap. The red tow hook looks to be in about the same place. No word on when the Cherokee will go one sale, but expect some news as soon as the Detroit auto show in January. Related Video: Featured Gallery 2019 Jeep Cherokee Spy Shots Image Credit: Matthew Young Spy Photos Jeep Crossover SUV

Chrysler taking big risk snubbing NHTSA

Maker Insists Feds Overstate Risk Of Fires With Grand Cherokee, Liberty Models
It's not often that recall stories make it above the fold, in that old newspaper parlance, but when one shows up as the lead story on the network evening news programs, you know it's something big.
And so it is with Chrysler snubbing its nose at a request by the National Highway Traffic Safety Administration to recall 2.7 million Jeeps the feds insist are at risk of potentially catastrophic fuel tank fires in a rear-end collision.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.