2020 Jeep Compass Sport Fwd on 2040-cars

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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

2016 Jeep Renegade Dawn of Justice is a Superhero special [w/video]

The Jeep Renegade doesn't fit the usual image for the Batmobile, but it seems Bruce Wayne is willing to use what's around in a pinch. Thanks to the compact crossover's appearance for a scene in the upcoming Batman v Superman: Dawn of Justice movie, a new version now offers customers a blacked-out CUV that looks tailor made for the Dark Knight. Buyers can order the Renegade Dawn of Justice Special Edition in an exclusive shade called Carbon Black or a lighter Granite Crystal with a gloss black roof. To continue the dark look, Jeep fits shiny black trim and 18-inch wheels in the same color, and there's an emblem that blends Superman and Batman's logos. The shadowy appearance continues inside on the cloth seats and gloss trim, but metal diamond accents on the gearshift and door handles offer some contrast. The company bases the Dawn of Justice edition on the Latitude 4x4 trim with the 2.4-liter four-cylinder and nine-speed automatic. It comes standard with the Popular Equipment Group, which combines remote start, a power driver's seat, and dual-zone climate control. The Dawn of Justice Special Edition retails for $27,245 (after $995 destination) and is available now. Company spokesperson Todd Goyer tells Autoblog that Jeep expects production to be in the "low thousands." You can watch Ben Affleck as Bruce Wayne speeding around in a Renegade below in the ad for this superhero-themed version. The film hits theaters on March 25. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: FCA US LAUNCHES ONE-OF-A-KIND CO-BRANDED PARTNERSHIP WITH WARNER BROS. PICTURES' BATMAN V SUPERMAN: DAWN OF JUSTICE Jeep® and Dodge brands debut marketing campaigns as part of promotional partnership with Warner Bros. Pictures' highly anticipated Batman v Superman: Dawn of Justice, opening nationwide in theaters on March 25, 2016 Jeep brand introduces all-new 2016 Jeep Renegade Dawn of Justice Special Edition available now in dealerships across the country Jeep and Dodge brands to launch commercials using hero scenes from the film February 22, 2016 , Auburn Hills, Mich. - FCA US LLC and Warner Bros. Pictures are joining forces in a one-of-kind co-branded partnership to mark the premiere of the highly anticipated debut of Batman v Superman: Dawn of Justice (opening nationwide in theaters on March 25, 2016).

Jeep Grand Commander three-row crossover SUV revealed in Beijing

Jeep has finally revealed its first three-row SUV since the Commander, and the new one is called, as we expected, Grand Commander. And it looks just like we expected from leaked images and patent drawings. It pulls a bit of inspiration from the Jeep Yuntu concept, but it generally looks like a much bigger, stretched-out Compass. We do see a bit of Renegade inspiration in the D-pillar, though. Interestingly, the Grand Commander isn't really bigger than our Grand Cherokee. The Grand Commander is just under 192 inches long, which is only 2 inches longer than the Grand Cherokee. But the Grand Commander's wheelbase is four inches shorter. It's also about two inches narrower than the Grand Cherokee. This is all interesting considering the Grand Commander's greater passenger capacity. Also interesting is the Grand Commander's powertrain. It's only available with a turbocharged 2.0-liter four-cylinder, likely lifted from the Jeep Cherokee and Wrangler. If so, it's been detuned, and it now makes just 231 horsepower and 258 pound-feet of torque as opposed to the 270 horsepower and 295 pound-feet in the other Jeeps. The Grand Commander's four-cylinder is also paired to a nine-speed automatic, and it can be had with either two-wheel or four-wheel drive. The question of course is, will the Grand Commander come to America? It would fill a gap in the Jeep lineup, since the brand has no three-row vehicles. There have been many rumors of a three-row Jeep, possibly called Grand Wagoneer, as well as Grand Commander prototypes running around the U.S. But the size of the Grand Commander has us questioning whether it would be brought here, or if Jeep would develop a larger three-row, maybe based on Durango, for our market. Related Video: Featured Gallery Jeep Grand Commander View 10 Photos Image Credit: Jeep Beijing Motor Show Jeep Crossover SUV