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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jeep Wrangler diesel likely after 2015 model refresh

We automotive journalists aren't always the right people to ask about whether a US-spec vehicle should or should not be offered with a diesel powertrain (hint: the answer is usually "YES"). But when it comes to the iconic, off-road-ready Jeep Wrangler, we aren't the only ones who have been clamoring for an oil-burning engine behind that famous seven-slat grille. To that end, it appears there's good news on the horizon, as Jeep CEO Mike Manley recently told Ward's Auto that the "Wrangler is on the radar to get (a) diesel."
"I'm confident that the Grand Cherokee will show just how large a demand there is for diesel, and I think what that will do is reinforce the need for us to target Wrangler as a vehicle that can take a diesel," Manley told Ward's. The most rugged of Jeeps is scheduled to get an overhaul around 2015-16, and the diesel powertrain will likely be introduced around that time.
This year alone, Chrysler will be adding a diesel engine to the Grand Cherokee SUV, as well as the Ram 1500 pickup and Promaster utility van.

Jeep Wrangler pickup's rear suspension is inspired by Ram

Although we've learned about all there is to know about the new Jeep Wrangler, there is still more to discover about its upcoming truck sibling, such as the rear suspension. We knew it would be coil-sprung, but these new spy shots also indicate that the suspension is more similar to what's under a Ram 1500 than the Wrangler SUV. In the gallery above, the first two images compare the rear suspension of a new-generation 2018 Wrangler (left) and the Wrangler pickup (right). Immediately obvious is that the shocks on the Wrangler SUV are mounted at the back of the axle, while the truck's shocks are mounted at the front. It's also possible to see that the anti-roll bar on the SUV is mounted quite high up, while the truck's bar sits much lower, near the base of the rear axle. The third image shows a Ram 1500 on the left and the Wrangler pickup on the right. Here we can see that the Ram shares the same sort of low-mounted anti-roll bars and forward-mounted shocks, along with a Panhard rod. The two aren't quite the same, though. For one thing, the Wrangler pickup's rear axle looks more like the Wrangler SUV's than the one on the Ram. It's possible that these suspension changes were made in an effort to boost the Wrangler truck's payload capabilities. It's also possible that there are some handling quirks to the long truck body style for which a Ram-style suspension was better suited. We'll look forward to learning more about the differences when the truck is revealed, likely in early 2019. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.