2014 Jeep Compass Latitude on 2040-cars

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Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog

Chrysler has done a pretty good job as of late turning its television commercials into pep talks or rallying cries, but for its first ad for the 2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled Chip Away, focuses more on the attention to detail that Jeep has exhibited on its updated flagship SUV.
Centering around the newest Grand Cherokee model, the luxurious $47,995 Summit trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling below.

Jeep Renegade refresh spied with big infotainment screen

Based on these recent spy shots, it looks like the littlest Jeep is getting a little makeover soon. They show a Renegade with camouflage on the front and rear, indicating there will be some changes to the outside. Whatever those changes are, they're extremely subtle. The headlights and taillights look untouched. The grille may have slightly wider slots than the current one, and the available fog lights look a little bigger. The biggest change appears to be inside. Sitting in the center stack is a massive touchscreen. It's bigger than any available on the current Renegade. It also pushes physical buttons and knobs for controls lower down in the stack, instead of surrounding the screen. The lower part of the center stack has also been redesigned for this new button layout, which includes driver assist buttons, stereo controls and climate controls. Fans of manual transmissions will also be happy to see this newer Renegade features a stick-shift. Part of that could be because this Renegade is probably a European model, based on where the images were taken. But seeing as this is a light refresh, and Jeep already offers a manual here, it should still be available on U.S. models, too. Also, considering how mild this update is, we would expect to see it revealed by the end of this year. Related Video:

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.