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2018 Jeep Wrangler Rubicon Off-road Review | Earning our trail rating the easy way

LAKE TAHOE, Calif. — When all 4,145 pounds of Jeep slams down on the rock, the BANG! cuts the tranquility of California's Sierra Nevada mountains, echoes off the surrounding hillsides, and travels for miles through the thick unmolested forest of ancient pines. The brutality of the impact sends a shutter though the Wrangler's chassis, compresses our spines into its seat padding, and momentarily yanks my hands from its leather wrapped steering wheel. Then comes the high-pitch screeching as the torque of the Jeep's 3.6-liter V6 and the frenetic clawing from its knobby BFGoodrich All-Terrains as it violently drags the steel of the Wrangler's floorpan along the rock's face. There's a groan from the front suspension as it reaches max articulation and the inevitable crunch when the solid mass mangles the thin gauge stainless steel of the JL's tailpipe. With the first obstacle cleared and 16 miles of America's most challenging off-road trail still ahead, I realize the Rubicon Trail Foundation has a lively sense of humor. Flip open the organization's printed map of the "world-famous Rubicon Trail" and the first thing you see is a quick list of tips to help you get from one trailhead to the other safely and responsibly. Right under where it advises you to pack out all trash and use the portable toilets, it states, "High clearance vehicles recommended." LOL. ROTF. LMAO. Bwaaaaahaaaaaaaa. That's a good one. But I guess it takes just one jerk in a Camry to ruin it for the rest of us. Jeep Jamboree USA, an organization famous for its off-road events on the trail, makes the point with a little less comicality, "A minimum of 33-inch tires, front & rear lockers, tow points, skid plates, rocker panel protection and CB Radios are mandatory requirements for the Rubicon Trail Jeep Jamboree," states its website in oversized bold letters. Our 2018 Jeep Wrangler Rubicon, the latest ultimate off-road factory Jeep on the new JL chassis, has all of it with the exception of the CB radio, which is unfortunate since black bears are easier to come by on the Rubicon than cell service. Our iPhones are as useless out here as mechanical sympathy for our steed. "Don't even try it," says one of our trail guides as he watches me fish my device from my luggage. "There's no service until we get back to Tahoe." That's a big 10-4. Lake Tahoe's crystal blue waters and charming downtown are about 30 miles from the Rubicon's eastern most trailhead. It's our finish line.

2023 New York Auto Show Live Updates: Hyundai's surprise, Nissan's super stand, '24 Wrangler

The 2023 New York International Auto Show shifts into high gear Wednesday, April 5, and our reporters are already in the city, with events unfolding even as we speak. We'll being seeing cars in person, interviewing automaker insiders and snapping photos of vehicles and all the other oddities that pop up at an event like this and we'll be giving you live updates and color from the show floor along the way.  Ram, Hyundai, Subaru, Kia, VW and Jeep are all expected to show something new this week, and other automakers are known to be hosting off-site events that may produce news — expected or otherwise. Genesis has already revealed its GV80 Coupe, for example, along with the fact that it has been confirmed as a production model. And we're just getting started.  Read on below for our observations from the show floor and points beyond: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.     Green New York Auto Show Genesis Hyundai Jeep Kia RAM Subaru Volkswagen Concept Cars Electric Future Vehicles

Jeep dealer buries WWII Willys GP in showroom floor

The Willys MB Jeep earned icon status during World War II thanks to its ruggedness, simplicity and go-anywhere ability. Following the war, it didn't take long for the handy vehicles to be scooped up by the public, and a brand slowly grew around the vehicles that has continued to thrive. Fast-forward to present day, where it's not uncommon for auto dealers to try to grab some of the magic of yesteryear by displaying classic models to connect customers with their brands' proud histories. Now, a Canadian Chrysler Group dealer is taking that notion to the extreme by actually making a vintage WWII Jeep part of its foundation.
Bay King Chrysler in Hamilton, Ontario, Canada, recently completed its new showroom, and the franchise really wanted to show its dedication to the Jeep brand. As dealer principal Jamie Richter tells Autoblog, the inspiration for the Jeep installation came from his brother, who became fascinated with a home that had a glass floor looking down into its wine cellar. The company already had the 1943 Willys MB to display, but it had originally planned to build a jungle gym around it for customers' kids. Now, the classic is literally in the floor as customers enter. Richter tells Autoblog that customer reaction so far has been "fantastic."
It's certainly a novel way to bring people into the showroom, and seemingly a nice nod not only to Jeep, but to the men and women who served in the war. If you want to see more about how the Jeep was actually installed and what it looks like, check out this video.