1971 Jeep Commando on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Subcompact Crossover Comparo Roundtable | Autoblog Podcast #599

This week, we've got a special episode of the Autoblog Podcast, wherein you'll hear the extended version of the roundtable discussion from our Subcompact Crossover Comparison. In it, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski, Senior Editor, Green, John Beltz Snyder and Associate Editor Joel Stocksdale. After extensive testing (and filming) in Northern Michigan, our editors break down what they liked and loathed about the Honda HR-V, Hyundai Kona, Jeep Renegade and Kia Soul. Grab a cup of coffee with us, and enjoy. Autoblog Podcast #599 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:    

New Jeep Wrangler pickup spy shots reveal suspension and tire details

Most of the spy shots we've received of the Wrangler pickup have been from a bird's-eye perspective. However this time, one of our spy photographers got up close to the truck at ground level. The new view shows us some interesting details regarding the truck's suspension, as well as the placement of the spare tire. Immediately evident is that the Wrangler pickup will have the same sort of suspension design as its SUV sibling. Solid axles are employed at the front and rear, and it appears that the rear axle is coil-sprung, since there are no leaf springs nor shackles present underneath. The photos also reveal that the truck won't have a tailgate-mounted spare tire like the SUV. Instead, it will have a more traditional truck location beneath the bed. Few other new details can be seen from the spy photos. This prototype sports the same production-style bed we've previously seen. The photos also really show just how long this Wrangler pickup is. With such a long wheelbase and rear overhang, the pickup will have more difficulty with hills than the bed-less versions. Of course, it will also be able to carry more than those Wranglers. We expect it go on sale in late 2019 based on previous reports. Related Video: