1969 Jeep/amc Jeepster Commando on 2040-cars

Auto blog

Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

This is the face of the 2018 Jeep Wrangler JL

These images come from a purported Jeep dealer meeting and show a poster detailing the brand's future lineup. Along with a look at the range-topping Grand Wagoneer, we can see the next-generation Wrangler, code-named JL, and its updated design front and rear. To the surprise of no one, the Wrangler will keep its seven-slot grille and round headlights. To those it adds some modern updates, like the LED light bars on the leading edge of the front fenders. (Given the 2017 LED headlight upgrade, we can bet the low- and high-beams also will use LED tech.) The taillights get an X design like those on the Renegade crossover. The overall shape seems to be a bit more tapered and smoothed, which is most evident in the shape of the sides of the windshield. We know from spy photos that the windshield has been laid back more, likely leading to improved aerodynamics and reduced fuel consumption. As a refresher, we expect the 2018 Wrangler to again come in two-door and Unlimited four-door models. It will have at least one gas engine, including a new turbocharged Hurricane four-cylinder, as well as a diesel option. Most if not all of the engines will be paired with a nine-speed automatic transmission, and a manual is likely to be retained on at least some models. A pickup version has also been confirmed. The new Wrangler is likely to be shown in early 2017, possibly at the Detroit auto show in January. Featured Gallery 2018 Jeep Wrangler JL Dealer Leak Spy Shots Image Credit: KGP Photography Design/Style Spy Photos Jeep SUV jeep wrangler jl

Chrysler extending production of current Dodge Avenger, Jeep Wrangler, Grand Caravan

Are you hesitant to pull the trigger on a brand new Dodge Avenger in hopes that a new one will be coming? Well, don't hold your breath. According to The Detroit News, Chrysler will be extending production of the current Avenger sedan through the end of 2015.
Originally, we heard that the company would kill the Avenger to better focus its midsize sedan efforts on the Chrysler 200 replacement. But then new reports stated there would indeed be an Avenger successor, and that we could see it as early as next January. This Detroit News report cites supplier sources confirming the extension of Avenger production, though Chrysler has not released an official statement on the matter.
These same suppliers say that the current Jeep Wrangler will live on through mid-2018 - that's right, another five years. The Detroit News reports that a replacement for the iconic, go-anywhere Jeep was due in mid-2016.