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The Hemi deserves to die | Opinion

Hi. I'm Byron and I love V8s. I want them to stick around for a long, long time. But not all V8s are created equal, and I will not mourn the passing of the modern Hemi. You shouldn't either. While we may agree that its death is untimely, if you ask me, that's only because it came far too late.  Stellantis’ announcement of its new, turbocharged inline-six that is all but guaranteed to kill off the Hemi V8 has led to quite a few half-baked internet takes. The notion being suggested by some, that automotive media were brainwashed into believing the Hemi was in need of replacement, is so far divorced from reality that I openly guffawed at the notion. Journalists have been challenging Chrysler, FCA and now Stellantis for years to deliver better high-performance engines. The response has always been the same: “Why?” Why replace a heavy V8 with a lighter, all-aluminum one? Why repackage powertrains for smaller footprints and better handling vehicles? Why be better when “good enough” sells really, really well? I too mourn the departure of good gasoline-burning engines, but since when was the Hemi one? HereÂ’s a quiz: Name every SRT model with an all-aluminum engine. TimeÂ’s up. If you named any, you failed. They donÂ’t exist. This isnÂ’t GMÂ’s compact, lightweight small-block, nor is it a DOHC Ford Coyote that at least revs high enough to justify its larger footprint. The Hemi is an overweight marketing exercise that happened to be in the right place at the right time. That time was 2003, when Chrysler was still Chrysler — except it was Daimler-Chrysler and the "merger of equals" was doing a bang-up job of bleeding the company's cash reserves dry while doing virtually nothing to address its mounting legacy costs. "That thang got a Hemi?" was emblematic of the whimsical, nostalgia-driven marketing of the colonial half of the "marriage made in heaven." That was 20 years ago. 20 years prior to that, emissions-choked American V8s were circling the drain faster than a soapy five-carat engagement ring in a truck stop sink.

YouTube tallies votes for this year's top five Super Bowl spots [w/video]

When we asked you to tell us which of this year's 16 car-themed Super Bowl commercials you liked best, you chose the Farmer commercial from Chrysler Group, advertising the Ram trucks, over Audi's Prom commercial in second place. Turns out the voters in YouTube's Ad Blitz poll agreed, voting the same commercial to the number one spot from among the field commercials in every category.
From there, however, they went in a totally different direction. Budweiser's The Clydesdales spot came second, Samsung's The Next Big Thing took third. The Jeep Whole Again ad scored fourth in the YouTube poll, fifth in our poll of auto commercials, and the Hyundai Team spot got fifth from the YouTubers, but ninth in our poll.
The voting results don't match up with the viewing numbers, though - while Farmer has more than 13 million views, The Next Big Thing is well beyond 21 million. You can read the press release below and see all five spots, lined up for you, one more time.

Fiat Chrysler recalls 650,000 Dodge, Jeep SUVs for brake issue

Fiat Chrysler Automobiles said Tuesday it's voluntarily recalling nearly 650,000 Jeep Grand Cherokee and Dodge Durango SUVs to ensure that brake-booster shields were properly installed. The recall affects mostly vehicles sold in the U.S. but also roughly 60,000 combined in Canada and Mexico. The shields were installed in 2014 in conjunction with a recall involving the same set of vehicles, which cover the model years 2011 through 2014. A review of warranty data led to an FCA U.S. investigation that discovered the problem. FCA says it is aware of one potentially related accident, but no injuries. The shields are designed to keep water away from the boosters, lest it cause corrosion or freeze in cold temperatures and negatively affect brake performance. Brakes will still function even if boosters are compromised by water, FCA says, but drivers may experience brake-pedal firmness. In some cases, a potential booster issue may trigger a warning light or activation of the anti-lock brakes. Customers who've observed any of those conditions are urged to contact their dealers. The automaker says it plans to notify affected owners that free service to check and repair the issue if necessary will be available in early November. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Recalls Dodge Jeep Safety SUV FCA