1997 Jeep Wrangler Sport Utility 2-door 4.0l on 2040-cars

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China orders Jeep to investigate Wrangler fire risk

It's been some time since we've heard anything about fires related to the Jeep Wrangler (foreign or domestic), but it sounds like the go-anywhere SUV could be in hot water once again in China. Bloomberg is reporting that the Chinese government is ordering Jeep to investigate the matter and, in the meantime, also recommending Wrangler owners to not drive their vehicles in "extreme conditions" due to a "relatively high risk" of catching on fire.
There is no indication as to how many vehicles or which model years are affected, but the previous fire problems in both the US and China - which led to investigations but no recalls - were traced back to automatic transmission fluid leaks. The article, however, does not say what the potential problem is this time around as Jeep has not released a comment on the matter. The official notice, in Chinese, can be found here.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

If you love this Lego Jeep Wrangler you can help make it a reality

Lego and Jeep: two great tastes that taste great together. At least, that's our theory. The Jeep Wrangler is already a blocky and charismatic thing, and we've seen enough Lego vehicle builds to be intimately familiar with the tug on our heatstrings for a tiny version of it. Remember the Lego BMW motorcycle, or the Lego Caterham? There's a perfect storm here of nostalgia, disposable income among its target audience, and admirable creativity on the part of the builder. Just look at this model! The proportions are really close, and things like the curve of the hood and the seven-slot grille are spot-on. The hardtop is removable, revealing a roll cage, just like on the real thing. The 62-mm tires look plenty tough to handle a mountain of blocks. Here's the thing, though: This model isn't available yet, and might never be. Unless you (yes, you!) command your mouse-clicking finger to vote for this user-submitted model proposal on Lego Ideas. At the time of this writing, submitter CK80 is at around 1,100 votes, and he or she needs 10,000 for this DIY Wrangler to be elevated into the pantheon of official Lego kits. Related Video: