Limited!! Cherokee 4x4 Automatic Leather Alloy Wheels Cruise Control L@@k on 2040-cars

Auto blog

2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

Autoblog Podcast #370

Episode #370 of the Autoblog podcast is here, and this week, Dan Roth, Michael Harley and Craig Fitzgerald of BangShift and Boldride talk about the 2015 Jeep Renegade, the Consumer Reports list of Cars to Avoid, and the Geneva Motor Show, which opened today. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along after the jump with our Q&A. Thanks for listening! Autoblog Podcast #370: Topics: 2015 Jeep Renegade Worst Cars of 2014 Geneva Motor Show preview In the Autoblog Garage: 2014 Volkswagen Jetta SE 2014 SRT Viper 2015 Subaru WRX Hosts: Dan Roth, Michael Harley Guests: Craig Fitzgerald Runtime: 01:28:37 Rundown: Intro and Garage - 00:00 Jeep Renegade - 27:28 Cars to Avoid - 41:46 Geneva Motor Show - 59:54 Q&A - 01:11:04 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Geneva Motor Show Jeep Subaru Volkswagen Concept Cars worst cars

Jeep Wrangler with turbo four now available for order – at $3,000 extra

As a break from tradition, the JL body Jeep Wrangler will be available with a turbocharged gasoline four-cylinder engine. Sources say the 268-horsepower, 295 lb-ft turbo four is now available to be ordered from Jeep dealers, according to a post at the JL Wrangler forums. The kicker is that even though choosing the 2.0-liter direct-injection turbo is a $1,000 option over the base, 285-horsepower 3.6-liter V6 with 260 lb-ft of torque, it will only be available with an eight-speed automatic transmission which is itself a $2,000 option, bringing the turbo total to $3,000. Reasons to go for the blown four banger include most likely better fuel economy and improved full-throttle acceleration, even if a six-speed stick shift option would be a good companion for a turbo engine. Our test drive in December noted the overall gearing of the automatic to be quite low, which traditionally compromises fuel economy. Interestingly, there will be a "mild" eTorque plug-in hybrid version of the JL Wrangler in 2020, based on the aforementioned turbo engine. The other upcoming engine option will be a 3.0-liter V6 diesel, with a nearly similar 260-hp power figure but a more substantial 442 lb-ft torque reading. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: JL Wrangler ForumsImage Credit: FCA US Auto News Jeep SUV Off-Road Vehicles