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Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog

Chrysler has done a pretty good job as of late turning its television commercials into pep talks or rallying cries, but for its first ad for the 2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled Chip Away, focuses more on the attention to detail that Jeep has exhibited on its updated flagship SUV.
Centering around the newest Grand Cherokee model, the luxurious $47,995 Summit trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling below.

2017 Jeep Cherokee vs. all-new Compass

If Fiat Chrysler Automobiles (FCA) can be described as on a roll, it's not by virtue of Fiat or Chrysler. The Fiat brand continues to struggle, with a restricted lineup and fragmented dealer network. The Chrysler brand is reduced to two models: an all-new Pacifica minivan and a 4-door sedan – the 300 – desperately in need of a revamp. And while Dodge is building interest via high-performance, its platforms are dated. The only real excitement is within the Ram and Jeep ranks, where global growth is fueled by cheap gas and a wealth of new intros. The newest Jeep is the Compass, and while classified as a compact, its size, interior room, and powertrain overlap nicely (or confusingly) with its midsize sibling, the Cherokee. And given their close proximity in price – the Trailhawk Compass starts in the high $20,000s while the Cherokee begins in the low $30,000s – they both could easily appear on a buyer's short list. Jeep Cherokee Trailhawk: This is an interesting crossover entry on many levels. You could begin with its polarizing sheetmetal. If, as a Jeep loyalist in 2014, you had expected the two-box profile of its wildly successful predecessor, you'd have missed the mark by an off-road mile. With a front-wheel-drive/all-wheel-drive platform housing a transversely mounted four or (optional) V6, you could store a small refrigerator in the new Cherokee's front overhang. And the previous Cherokee's slab sides and expansive greenhouse have morphed into aggressively sculpted sheetmetal and essentially no greenhouse. Yet we've grown to like it, but only as a jacked-up, big-wheeled Trailhawk. If considering the more street-oriented, front-wheel drive Cherokees, you'd do well to cross-shop. Inside, the Cherokee Trailhawk impresses. Its design and details hit above the competition, and the Cherokee won Ward's Autos 'best interior' at the time of its introduction. The Ward's team gave a shout-out to an interior "roomy, comfortable, and boldly styled with highly sculpted shapes and contrasting colors. Fold-flat rear seats add lots of utility and the Uconnect system is the best in the business." Our take is similar, and while in its fourth model year you could expect a refresh soon (make that very soon), there's little wrong with this introductory baseline. With roughly 25 cubic feet of space behind the second-row seat, you won't be blown away by the Cherokee's cargo capacity.

Dodge muscle cars, armored Jeep to star in Furious 7 [w/video]

We're less than a month away from the smorgasbord of speed, stunts and shooting that is Furious 7, and it arrives in theaters on April 3 as one of the first big films of the year. Starring Fast and Furious regulars Vin Diesel, Paul Walker and Dwayne "The Rock" Johnson, plus Jason Statham as the big villain, this entry looks to be another exciting addition to the franchise. With such a major movie that features cars as much as the actors, it shouldn't be a surprise that an automaker is getting in on the action as a promotional partner. FCA US supplied nearly 30 vehicles for the film, including prominent roles for a 2015 Dodge Charger, Challenger R/T and armored Jeep Wrangler Unlimited. To really play up the connection, the automaker has laid out a global advertising campaign featuring its models. The marketing includes a variety of unique spots with the cars appearing online and in music videos. Among them in the US is a TV ad called Flash to the Future (embedded below) for the Challenger. Hopefully, Furious 7 can live up to all its pre-release hype. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Cars, Movies and Music Come Together as Dodge Partners with Universal Pictures and Atlantic Records on 'Furious 7' 'Furious 7' opens April 3 and features 2015 Dodge Challenger, Dodge Charger R/T and 'armored' Jeep® Wrangler Unlimited Dodge launches multitier marketing initiative to promote action-thriller, including 'Flash to the Future' television ads for U.S. markets and across international countries, and Furious 7 web landing page at www.dodge.com/en/furious-7 Dodge vehicles also showcased in new music videos of songs from Atlantic Records 'Furious 7: Original Motion Picture Soundtrack,' available in stores and at online retailers March 17 March 9, 2015 , Auburn Hills, Mich. - Dodge, which has been a part of the blockbuster Fast & Furious franchise since its inception, announced today a promotional partnership with Universal Pictures for "Furious 7," in theaters April 3, and a first-ever partnership with Atlantic Records on music videos that support the label's "Furious 7: Original Motion Picture Soundtrack," available March 17 and available now for pre-order at http://smarturl.it/furious7.