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FCA to appeal reduced judgment in Georgia Jeep case

FCA is appealing the $40 million verdict against it in a case in Georgia where a four-year-old boy died in a fire in a Jeep Grand Cherokee, according to The Detroit News. The jury originally awarded the child's family $150 million, but the judge decided to significantly to reduce the amount based on other precedents. The automaker has been considering further legal options since the decision was announced in July. The boy's death happened in 2012 when he was riding in a Grand Cherokee. The vehicle was rear-ended, and the fuel tank burst, causing a fire. This is the same issue that led to a recall of millions of the SUVs and a recent agreement with the US government from FCA to pay to get them fixed. In the original ruling, the jury said that the automaker was 99 percent responsible for the fatality and didn't adequately warn owners. It asked the company to pay $120 million for wrongful death and $30 million for his pain and suffering. FCA countered that the Jeeps met the safety standards of the time they were made. FCA requested that the jury's award be reduced in May calling the amount "grossly excessive." If the family didn't agree to a lower amount, the company also threatened to seek a new trial. Among the arguments was that $30 million was too much for the child's one minute of suffering. The parents did accept the judge's adjusted figure, though.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

FCA design chief Ralph Gilles uses Jeep to help couple in fiery wreck

Fiat Chrysler's head of design Ralph Gilles recently rendered assistance at a fiery crash scene that left one dead. Gilles helped two people trapped inside a vehicle following a pair of collisions that left them pressed up against a burning vehicle. He used his Jeep Wrangler to nudge a Ford Edge engulfed in flames across the road. The 57-year-old female passenger who was trapped inside the other car was later pronounced dead at a local hospital. The first crash happened early Sunday, Feb. 18, in a rural area north of Detroit when a 2013 Ford Fiesta carrying the woman and her husband collided head-on with a 2013 Ford Edge that had crossed the center line. The driver of that vehicle sustained minor injuries; police said alcohol is believed to have played a role. Gilles was driving home with his wife, Doris, when they came upon the accident, stopped and called 911. He told the Oxford Leader he and the driver of the Edge tried to help the couple in the Fiesta, but none of the doors would open. After Gilles went to move his Wrangler out of the way, he saw a Buick LeSabre broadside the already-crippled Fiesta and push it up against the Edge, which then caught fire. With the couple still trapped inside the Fiesta, Gilles got the idea to put the Wrangler into four-wheel drive and push the Edge to the opposite shoulder using his Jeep. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "I still have no idea where that (thought) came from," Gilles told the Leader. "The only thing I can remember thinking (is) I've got a Jeep, it's got a bumper on it, I think I can do this. All I could think about were the two people still inside the other car." Firefighters were later able to extract the couple from the Fiesta and transport them to a hospital. The woman was then airlifted to a second hospital, where she was pronounced dead. Her husband was listed in stable condition. Gilles posted a short video of the burning vehicle on Instagram and wrote that he was "NOT a hero." "It made us appreciate the true heroes. The first responders, Firemen/women, EMS and Police who deal with this stuff every day," he wrote. Image Credit: Ralph Gilles / Instagram Jeep fire