2014 Jeep Cherokee Limited on 2040-cars

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Jeep teases Trailcat and other Easter Safari concepts

Update: It's confirmed. The Trailcat is a Hellcat-powered Wrangler concept. Stay tuned for more details. Ahead of the 50th annual Easter Jeep Safari in Moab, Utah, the company is teasing two of the seven concepts it'll be taking along. There are virtually no solid details about these two Jeeps, save that they exist. But just reading the word scrawled across the Jeep Wrangler Trailcat concept's hood gets the blood pumping. We've been hearing about Hellcat-powered Jeeps for a while now. The Grand Cherokee Trackhawk has been the subject of a steady drum-roll of rumors and reputed confirmations, and even a spy video. But that's the Grand Cherokee. But a Wrangler? The aftermarket has been fooling with it. A company called Hauk will stuff one in a Wrangler for you, and surely other companies will follow. For Jeep itself to stuff one into a concept vehicle seems like a great way to fire up the diehard Wrangler folks. The other concept is called the Jeep Crew Chief, and it looks like an update of the Jeep Chief concept from last year. That incredible, retro design recalled the SJ-generation Jeep Cherokee of the 1970s and '80s. Last year's Chief was based on a Wrangler Unlimited, with the rear doors slightly disguised to emulate its two-doored forbearer. Based on the "Crew" part of the name, we can surmise it might be a crew-cab pickup conversion with the wonderful Chief front end. Expect it to be a hit, as well. Related Video: Jeep Truck SUV Off-Road Vehicles easter jeep safari

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

SEMA crowns Mustang, FR-S as this year's hottest cars in the building

After wrapping up the first day of the 2012 SEMA Show, organizers handed out awards for some of the trendiest vehicles on display. Since the whole point of SEMA is to show off new products available in the aftermarket world for use in cars, trucks and SUVs, each year, the show distinguishes the most popular vehicle in various segments. Not surprisingly, this year's Hottest Car and Hottest Sport Compact are the Ford Mustang and Scion FR-S, respectively, while the Ford F-Series brought home the Hottest Truck and the Jeep Wrangler was named the Hottest 4x4-SUV.
More than 2,000 companies are at this year's show, and the display booths represents a "vote" for each car to determing the trendiest vehicles in each of the four categories. It isn't clear if these awards also take cars brought by OEMs into account, but the Mustang and FR-S were definitely well represented by both OEM and aftermarket show versions.
As usual, the OEMs showed up in force at the this year's SEMA Show exhibiting a variety of cars ranging from production-intent cars like the beastly Ford Mustang Cobra Jet to much flashier rides like Scion's Carbon Stealth FR-S.