2014 Jeep Cherokee Latitude on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2014 Jeep Cherokee uncovered with bold new look

Jeep has been shuttling around Alfa Romeo-based test mules and camouflaged prototypes of its replacement for the current Liberty for some time now. Those heavily disguised vehicles may have offered a glimpse of the new Jeep, but a new set of production-line images from Jalopnik tell a much more complete story.
Jalopnik report indicates unequivocally that the Cherokee name will be re-upped in place of Liberty, though it doesn't spell out exactly where that thinking comes from, though a name change has been rumored for some time. Chances are good that the same source that delivered these factory images delivered the name, as well.
The Cherokee absolutely has some Alfa Romeo DNA in its makeup, the final product is far from looking like its Guilietta ancestor. The athletic, high-waisted design is relatively attractive from what we can see here, though the grille and headlight treatment are sure to cause a lot of ruckus when the Cherokee makes its official debut at the New York Auto Show in April. The very narrow, pointed headlamps are pinched in a not particularly Jeep-ish fashion, and the curved, short version of the seven-slot grille is far more rakish than anything that Jeep has produced to date.

2018 Jeep Wrangler Rubicon Alaska Cannonball | The other Trans-America Trail

In 1941, when America needed heroes, Jeep answered the call. – "Jeep Joe" Sarette, Sales Associate, Outer Banks Jeep Chouteau, Okla. – Whoever's in charge of rain hates North Carolina. At least, that's what I thought two weeks ago, during the opening stages of my 14,000-mile overland trek in a Jeep Wrangler Rubicon, as rain pursued me from the Oregon Inlet National Park Campground on North Carolina's Outer Banks to the western edge of the "First in Flight" state. Then the rain traveled the Trans-America Trail with me through Tennessee, Mississippi, and Arkansas. When I arrived at the Love's Truck Stop in Chouteau, Oklahoma a few hours ago, it was raining. And it still is. And you know what? Don't care. Nearly three weeks into this wet and windy Rubicon Alaska Cannonball, there's but one word to describe it: supercalifragilisticexpialidocious. I hustled from Southern California to Atlanta, Georgia in two days. In the ATL I stuffed my gear in the Jeep, stuffed my face with Waffle House, and squeezed in a side trip to The Jeep Collection at Omix-ADA. Any Jeeper who ends up in the Atlanta area should make time for a visit. It's not huge, but it contains original and vital specimens of Jeep DNA, meticulously and colorfully explained by tour guide Dave Logan. And Logan was kind enough to loan me his personal snatch block since I'd somehow managed to forget that item in my recovery kit. Four days later, I departed for Oregon Inlet. That was the start of my Trans-America Trail, but I need to clarify that I'm not on original Trans-America Trail. The one most people know and read about was stitched together over a decade by a motorcycle rider named Sam Correro. When I researched this trip, Correro's trail didn't cross the country. It started in Tennessee. A little more Internet digging turned up another trans-America trail put together by another motorcycle rider called GPSKevin. His route starts further south in the Outer Banks, in Buxton, and covers similar local ground to Correro's trail all the way to Port Orford. I'm taking Kevin's route, but only because when I found it, it crossed the country and Correro's didn't. I'm going to refer to Kevin's trail as the TAT for simplicity.