2014 Jeep Cherokee Latitude on 2040-cars

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Jeep Renegade's development a template for new Fiat Chrysler Auto

"We figured we'd take the best of both worlds." - Ralph Gilles.
The international makeup of the 2015 Jeep Renegade will serve as a template for cooperation within the newly formed Fiat Chrysler Automobiles, Senior Vice President of Product Design Ralph Gilles said.

Jeep Wrangler production in Toledo to nearly double by 2018

The Jeep Wrangler's future in Toledo, OH, is officially secure. FCA US announced plans on Thursday to spend $1.05 billion to retool the Wrangler factory and another site in Illinois to build Jeeps. The investment could add up to 1,000 jobs, and, according to The Detroit Free Press, allow Jeep to build as many as 450,000 Wrangler models in Toledo. FCA is investing $700 million to make over the Toledo North factory to build the next-generation Wrangler – a vehicle that's hotly anticipated by enthusiasts. FCA said this will add about 700 new jobs. The Wrangler factory is part of a multi-site complex in Ohio, and FCA said an announcement about the South factory will come later. Nearly two years ago, FCA chief executive Sergio Marchionne touched off a firestorm by suggesting the Wrangler could leave Toledo, though plans to keep the iconic Jeep there quickly proceeded. Automotive News reports the new Wrangler will use some aluminum elements, run a turbo four-cylinder engine, and offer a diesel variant. Designers will also pay increased attention to aerodynamics, though maintain the Wrangler's familiar appearance. Additionally, FCA reportedly plans to build a Wrangler pickup in Toledo. That 450,000-vehicle threshold could potentially break down into 350,000 traditional Wrangler models, along with another 100,000 Wrangler-based pickup trucks. When the current Toledo plant was opened in 2005, Chrysler said its capacity was about 150,000 vehicles per year. Since then, that figure has increased to about 240,000 Wranglers yearly, and Jeep has no problem selling that many. FCA's factory in Belvidere, IL, gets $350 million for upgrades to produce the Jeep Cherokee, which moves there in 2017 from Toledo as part of a product shuffle. FCA builds the Dodge Dart and Jeep's Patriot and Compass in Belvidere. The automaker is killing the Dart and will replace the compact Jeeps with a single model next year. The moves are part of FCA's strategy to fortify the Jeep brand, which has posted healthy sales and enjoys a strong reputation around the world. Related Video:

Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.