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Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

First Jeepster prototype spotted with final, boxy form

The long-awaited baby Jeep is getting closer to production, as evidenced by these spy photos. Previously, the only images of the so-called Jeepster saw it wearing a Fiat 500L body (see below), while this new batch of photos show hefty amounts of camouflage. How is that better? Well, it's very likely there's a production body hiding under all that cladding.
While picking out styling details is virtually impossible thanks to all the camo, as our spies point out, this gives us a very sound idea of the Jeepster's final size. It's small, although we'd argue that it's only slightly smaller than the current Jeep Patriot, based on the images of the newest Jeep sitting in front of an Alfa Romeo Giulietta.
As we reported previously, this little bambino will be built on a Fiat platform, but the styling should be uniquely Jeep - likely to include a somewhat vertical seven-slat grille and round headlights. We can expect to see a production Jeepster, if that ends up being the actual name (Latitude has been rumored, although as that's traditionally a trim level, we imagine there'd be some confusion), when it debuts at the 2014 Geneva Motor Show.

It lives! Our first glimpse of the Jeep Wrangler pickup

Okay, it's real now. We've been hearing rumors for years, and Jeep officials have confirmed a pickup will be added to the next-gen Wrangler lineup, but now we have our first photographic evidence of the long-awaited variant. It looks huge, and we're totally okay with that. These photos show a very-long-wheelbase Wrangler with a decent-size pickup bed. It looks to be about the same overall size as the AEV Brute Double Cab Wrangler pickup conversion, which itself is about the length of a Suburban. The bed appears to be in the five-foot range, maybe slightly shorter than the standard box of a half-ton truck. And those taillights, or at lest the covers on them, recall the shape of the lights on a Ram. These overhead shots also give a better look at the next Wrangler's evolved seven-slot grille. We see bigger spacing between thinner ribs, which would seem antithetical to the goal of improving the Wrangler's traditionally poor aerodynamics. It's possible FCA is using an air shutter to manage airflow, as it does on the Ram pickups and some other products. Related Gallery 2018 Jeep Wrangler Detailed Spy Photos View 18 Photos To recap what we know about the next Wrangler: It's expected to offer a gas V6 once again, as well as a turbocharged four-cylinder nicknamed Hurricane and an EcoDiesel-branded diesel engine. There have also been rumors of a hybrid powertrain. We don't yet know how many of those engines will make it to the pickup, but at least one gas engine and the diesel are safe bets. People love the idea of diesel Jeep pickups. We also know from interior spy photos that at least some of those new powertrains will use an eight-speed automatic. That, the modern engines, and improved aero will help the Wrangler be more efficient while still retaining much of its rugged, blocky look. The two- and four-door Wranglers are expected for the 2018 model year, with the pickup following for 2018 or 2019. Related Video: