1998 Jeep Cherokee Classic Sport Utility 4-door 4.0l on 2040-cars

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Marchionne uses racial epithet to describe what must power future Alfa Romeo models

Sergio Marchionne and his Fiat empire have a lot riding on the US return of the Alfa Romeo brand. The endeavor has been in progress for what feels like a lifetime - certainly for as long as Fiat has had the Chrysler brand under its Italian wing.
It's not surprising that Fiat CEO Marchionne needs a perfect first Alfa to mark a return to America. And here's where things get dicey. Nobody would argue with Marchionne's insistence that Alfa Romeo's be powered by Italian engines - as Marchionne himself is quoted to have said at the 2013 Detroit Auto Show, "There are some things that are well done in Italy."
If not what he said, then, it's how he said it that has eyebrows raised. "I cannot come up with a schlock product, I just won't. I won't put an American engine into that car. With all due respect to my American friends, it needs to be a wop engine." Wait, what's that?

Dirt Every Day tries to find the best 4x4 for under $4k

If you want to build a cheap truck that can still do dirty deeds off the beaten path, it's best to start with solid axles and a solid V8 engine. That sums up the lessons learned after watching the 2014 Cheap Truck Challenge from the Dirt Every Day video crew, who took to the deserts and surrounding areas near Reno, NV, in an attempt to find the best 4x4 for under $4,000. Fortunately for us, the whole sordid journey was captured on video.
This isn't the first time the boys from DED filmed a Cheap Truck Challenge, and this year's festivities pitted together a 1993 Chevy S10 pickup, a 1995 Jeep Grand Cherokee and a 1975 International truck in a series of challenges ranging from donuts to drag races, with plenty of hill-climbing and rock-crawling action in between. We don't want to spoil all the fun, but suffice it to say one competitor was found to be lacking while the other two performed (mostly) well. See for yourself in the video above.

Jeep rocks the Wrangler Red Rock concept in Vegas [w/video]

The SEMA show may have once been all about dropping rides to the floor, but these days it's at least as much about jacking them up on lifted suspensions. And few show cars – or trucks, we should say – managed to embody that spirit at this year's tuner exposition quite as well as the Jeep Wrangler Red Rock you see here. The concept started out life as a Wrangler Unlimited, but instead of four doors, it has none. Or any roof, for that matter. Just a roll cage and a windscreen. What it does have are 17-inch wheels wearing 35-inch BF Goodrich tires and fitted to a suspension lifted by two inches. It also has a reinforced tailgate, power winch, tow hooks... everything, in short, that you could want or need for off-roading, and little more. As you can see, it also looks the business, with a custom hood, body-color grille, matte-finish bumpers, and a brown leather interior. Handsome as it is, though, its rugged beauty runs more than skin deep: lift off the sheetmetal and you'd find electronic locking differentials, a transfer case, and solid axles fore and aft. A more extreme take on the existing Jeep Wrangler Unlimited Rubicon Hard Rock edition, the Red Rock show truck was done up to honor the organization behind the Easter Jeep Safari that's a favorite among the legions of the Jeep faithful. And while it remains a concept only for the time being, a production version is slated to follow in time to celebrate the event's 50th anniversary next year. Related Video: