1994 Jeep Cherokee Sport... 4dr... 5 Speed Trans... 89k Miles on 2040-cars

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Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

2018 Jeep Wrangler Rubicon Alaska Cannonball | Into the West

Our man Jonathon Ramsey is driving a Jeep Wrangler Rubicon on a 14-week, 14,000 mile journey across North America. Check out his first and second installments. DOVE CREEK, Colo. – Last week I hopped off the Oklahoma panhandle into Grenville, New Mexico. After a tight right-left on Grenville's Lake Road, the tarmac fell away into immense, scrub-filled valleys rimmed by rock spires and elevated mesas. Pushing into Colorado from the southeast, elevation and high-plains beauty come quickly. It's like driving through the imaginary Arcadias on bottled water labels, or one of those 5,000-piece puzzle sets that grandparents and aunts devote months and bottles of gin to. I'm shacked up in Dove Creek's surprisingly quaint Country Inn because rain. Here are some notes from the road. For lack of time and space, I only mentioned the Jeep Collection in Suwanee, Georgia in passing last week. Once more: if you're a fan of Jeeps and you get to the Atlanta metro area, I highly recommend a visit — and look at the pictures at the bottom of this article. The 2018 Wrangler Rubicon I'm driving now sports Willys icons on the gear shift lever, windshield, and wheels, and when you turn the rig on, a graphic in the dash cluster morphs from a Willys into a JL Wrangler. Jeep insists on carrying the torch of its origins, so I found it edifying to sit in all four of those origins at the Jeep Collection. I can tell you this: the Americans who fought WWII were a lot smaller than we are. What am I driving? The Monroney titles it a 2018 Jeep Wrangler Unlimited Rubicon 4X4, with a base price of $40,495. It's been plumped with these options: Leather ($1,495), Customer Preferred Package 24R (Cold Weather Group, $895), Trailer Tow HD Electrical Group ($795), LED Lighting ($895), Electronic Infotainment System Group with 8.4-inch Uconnect and Alpine Premium Audio ($1,295), Steel Bumper Group ($1,295), Trail Rail Management System ($195), All-Weather Floor Mats ($130), 8-Speed Automatic Transmission ($2,000), Premium Black Sunrider Soft Top ($595), and 17-inch black wheels with polished lips ($895). Add the $1,195 destination charge, and a customer paying MSRP would need to pony up $52,175 to take it home. Regarding my previous list of aftermarket bits, the Mopar rock rails are so well integrated that I forgot to mention them. They have come in handy. The Mopar grab handles, however, aren't so handy. The hard rubber grips hang from the roof by nylon straps, next to the front windows.

GMC boss wants a Jeep Wrangler rival

Challengers come and challengers go, but the Jeep Wrangler continues to push forward even after vehicles like the Toyota FJ Cruiser and the entire Hummer brand have been shut down. Now GMC reportedly wants to take a stab at the quintessential Jeep, as well.
The news comes directly from Buick-GMC vice president Duncan Aldred, speaking with our compatriots over at Edmunds. Although Aldred said there are no plans currently on the table to expand GMC's lineup beyond the current range, "there is plenty of room everywhere in the hierarchy."
That could include a rival to the Wrangler, as well as a flagship luxury SUV positioned above the current Yukon Denali (pictured above). Just when (or for that matter, if) such models might come into fruition remains a big question mark, but it's certainly interesting to see what GM's dedicated truck brand has on the drawing board.