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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

2015 Jeep Renegade to start at $17,995, Trailhawk rings up at $25,995

Prices for the 2015 Jeep Renegade have leaked onto a enthusiast forum ahead of the official embargo on pricing and driving impressions, which breaks at 12:01 AM Friday. They come from a video interview with Jeep CEO Mike Manley, that was allegedly set live accidentally. It's since been pulled down. At this point, it's unclear if the listed prices include any destination charges, so they could climb slightly higher or lower. In its most basic form, the two-wheel-drive Renegade Sport will go on sale for just $17,995. For that price, you get, um, not a lot. Really. The entry level Renegade doesn't even offer standard air conditioning – it's part of a package that includes heated power mirrors and cruise control. The $21,295 Latitude adds a leather-wrapped steering wheel, standard 16-inch wheels, air conditioning, five-inch touchscreen infotainment system with Bluetooth, a six-speaker stereo and USB connectivity. The top-end Renegade Limited, meanwhile, starts at $24,795 and makes standard items of the heated, powered leather seats, dual-zone climate control, seven-inch TFT display in the instrument cluster, auto-dimming mirror and 18-inch wheels. The Limited also adds a number of aesthetic tweaks that spruce up the Renegade's exterior, including brightwork around the grille, mirror caps, taillights and roof rails. The above prices, of course, are only for the front-drive Renegade. Add $2,000 to the above prices for all-wheel drive. You won't need to add that to the all-wheel-drive-only Trailhawk, which starts at $25,995 and comes with a slew of off-road features, including a bespoke front and rear fascia, with the former sporting the world's most adorable pair of red tow hooks. Mechanically, there's an exclusive version of the brand's Active Drive all-wheel-drive system that includes a 20-to-one crawl ratio and a dedicated Rock mode for the Selec-Terrain system and 17-inch wheels. The cabin, meanwhile, is home to Ruby Red accents. While we have basic trim prices, we're still without more specific details, including the cost of marquee options like the My Sky roof, as well as the plethora of options packages that will be available when the CUV arrives in dealers. We'll have our full review of the all-new Renegade available when the embargo on driving impressions breaks Friday. In the meantime, let us know what you think of these prices. Are they where you expected them to be? Higher? Lower? Have your say in Comments. Related Video:

Sunday Drive: Classic American nameplates and one exciting new German

Our look back at last week's biggest automotive stories focuses first on the Jeep Wagoneer, an unequivocal American classic. Not only did the Wagoneer play a pivotal role in kicking off America's current love affair with the sport utility vehicle, it legitimized the Jeep brand in the mind of consumers looking not just for something to ably take them off the beaten path, but to do so in comfort, with the entire family along for the ride. So it comes as little surprise that Jeep decided to take one vintage Wagoneer, modernize it with a 5.7-liter Hemi V8 engine, and put the thing on display as part of its annual Moab Easter Jeep Safari. We're in love. Our next two stories focus on Cadillac. First up is news that the striking Escala Concept is headed for production in 2021 to serve as the brand's flagship luxury sedan. The second story involves Caddy's current top rung, the CT6, which gets a new twin-turbo V8 engine as part of its V-Sport package. And finally, we round out this look at last week's headlines with the 2019 Mercedes-Benz C-Class Coupe and Cabriolet. We're mighty keen to try out Benz's new AMG-fettered turbocharged inline-six engine, and the C Coupe looks like a fine point of entry. As always stay tuned to Autoblog this week for all the latest automotive news. Jeep delivers basketful of concepts for the Moab Easter Jeep Safari Cadillac's striking Escala concept is reportedly headed for production Cadillac CT6 V-Sport wants to take prisoners with 550-hp 4.2L TT V8 2019 Mercedes-Benz C-Class Coupe and Cabriolet revealed ahead of New York