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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

Jeep hackers return to take over your steering wheel

Last year, security researchers Charlie Miller and Chris Valasek made headlines by remotely hacking a Jeep, killing the transmission and applying the brakes while Wired reporter Andy Greenberg was behind the wheel and driving in traffic. The hack led to a 1.4 million-vehicle recall for Fiat Chrysler and new jobs at Uber's Advanced Technology Center for Miller and Valasek. Despite the cushy new gigs, the two of them apparently aren't done hacking Jeep Cherokees for sport. In their latest exploit, the pair can gain even more control over a vehicle, but it would also be extremely difficult to pull off in a real-world setting. Here's the harrowing part first: Miller and Valasek can do more than just apply the brakes at low speed or cut the transmission this time around. Now they can turn on the parking brake, mess with the cruise control and hijack the auto-parking system to jerk the steering wheel a dangerous 180 degrees while the car is in motion. It looks about as frightening as it sounds: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Although it's not hard to see how that would make for a very terrifying drive, there's a big grain of salt that comes along with it: Miller and Valasek actually used the same model 2014 Jeep Cherokee as the original demonstration, but without the software patch applied. Or, as Wired put it, "imagine an alternate reality," where a fix had never been made. Unlike before, the latest hack requires a physical connection plugging their laptop into the Jeep's OBD-II diagnostic port under the dash. The team also had to update the Jeep with their own firmware to disable some of the car's built-in safety checks before they could get much control. In other words: In order to get hacked, Jeep owners would first need to roll back their car's firmware to an older version, invite someone to remove security features and then also let them ride shotgun with a computer. Or, as Engadget's resident security expert Violet Blue wrote on Twitter, it's sort of a non-threat. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. That said, The Verge points out that it may still be possible to exploit OBD-connected wireless dongles like the Metromile Tag, Automatic Link or other similar devices currently marketed by insurance companies.

Jeep Wrangler Scrambler pickup spied in tough-looking off-road trim

More Jeep Wrangler Scrambler spy shots have surfaced. This time we're looking at a pair of Scramblers that are far closer to production. The shot of the interior through the window is the first time a Scrambler has been caught with the new Wrangler JL interior — not the JK. This one has the black seats with red trim combo currently offered on the JL Rubicon. In addition to that, one of the trucks was sporting some knobby Falken off-road tires sized at 285/70R17. This plus the interior means we're most likely looking at a Scrambler Rubicon. The other Scrambler has normal road tires fitted, indicating a Sport trim. Off-roaders can rejoice even more too. Rock rails on both trims are new additions to the prototype vehicles — not even the broken up Scrambler we saw on the Rubicon trail a few weeks ago had rails. As a reminder, the Wrangler Scrambler pickup is expected to be based on a long wheelbase version of the JL Wrangler Unlimited. Engines choices will include the 3.6-liter V6, a diesel option and possibly even a hybrid eventually. It's no surprise the Scrambler keeps popping up in spy shots, as it's expected to be revealed later this year, then on sale in 2019. We'll be watching closely until then for more details as they leak, so stay tuned. Related Video: