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FCA applies to trademark 'My Freedom' for subscription service

Almost a year ago to the day, several outlets reported that Fiat Chrysler would trial three car-swapping programs in Boston focused on the Jeep brand. One program covered peer-to-peer Jeep rentals through Turo; another was a three-month subscription service through Avis that allowed Jeep owners to swap for Ram or Dodge vehicles; the third was called "Car Borrowing" and enabled Jeep owners to buy "Jeep Coins" to use on a one-day rental of other Fiat Chrysler products. It's possible FCA is taking last year's lessons to the next phase, CarBuzz having discovered the automaker applied to trademark the term "My Freedom" with the U.S. Patent and Trademark Office. The listed purpose of the mark would be "motor vehicle subscription services, namely, providing temporary use of motor vehicles to members for their personal use." Having begun its research using Jeep, it's not clear if a potential My Freedom subscription service would retain the 4x4 SUV focus or include other brands in the fold; with Jeep's martial origins, the brand has made ample use of the Freedom name over the years. There's also a link to new partner Groupe PSA, as the French automaker's mobility division and subscription service is dubbed Free2Move.   Related: Autoblog's guide to car subscription services   FCA made no comment on the filing, but an analyst at AutoForecast Solutions told The Detroit News that the submission "prepares (FCA) for the future," as. "The idea that autonomy would prevent the need for your own vehicle leads perfectly into subscriptions." U.S. brands haven't cracked the subscription nut yet, even with their premium offerings. Ford bought subscription startup Canvas in 2016, then sold it last year to the car-rental app Fair. GM launch Book by Cadillac in 2016, and shut it down for retooling in 2018 before a re-launch scheduled to happen sometime this year. If nothing else, an FCA subscription program with access to the top-end product could give other-brand luxury owners an easy way to pay attention to Maserati and Alfa Romeo. That would be good for everyone. Related Video:    

New Jeep Wrangler caught nearly uncovered

Finally, after months of seeing Wrangler prototypes carefully covered up, we get a look at some prototypes with the bare minimum of camouflage. Starting from the front, the fascia looks just as it did in previously leaked images. In contrast to the outgoing model, the trademark grille slots are now taller, stretching nearly to the top of the grille surround. The headlights also intersect with the grille slots, resulting in slightly pinched slots at either end. Aside from the grille, we can get a clear view of the new horizontal, fender-mounted turn signals and the traditional exposed hood latches. Moving along the SUV, we find hinges at the base of the windshield, which seems to confirm that you'll still be able to fold it down for maximum wind exposure. And, as we've seen before, the doors have exposed hinges that indicate the doors can come off, too. We can also see that the Wrangler will be offered with both contrasting black plastic fender flares, and with body-colored versions. But unlike past models, the body-colored examples aren't completely painted, leaving a black strip along the edges. Interestingly, the fender vents seen on another fully exposed example of the Wrangler don't appear to be present on these prototypes. They could be covered, or they may be an optional appearance item. At the back, we now get to see the Wrangler's new taillights, which are LED units with an I-beam shape. The exposed gas filler cap is now gone, in favor of a permanently attached filler door. Both the license plate mount and rear window wiper have been moved, too. The license plate now mounts to the bumper, and the rear wiper hides at the base of the rear window behind the spare tire. The rear bumper also gets some red lenses that could simply be reflectors, or possibly rear fog lights. As previously reported, the new Jeep Wrangler is expected to make its debut at this year's LA auto show, with the first deliveries arriving to dealers not long after. It will be available with either a four-cylinder or V6 at launch, with a diesel coming later, and the truck sometime after that. Other new features to the Wrangler could include a roof with power sliding panels, and full-time four-wheel drive. Related Video:

Hands on with the concepts of the Moab Easter Jeep Safari

Jeep has a way of tugging at the heartstrings of its enthusiastic owner base when the annual Moab Easter Jeep Safari rolls around. The 2015 version sees all boxes ticked in the off-road event's 49th year: multiple diesel engines on display, a pickup-truck-like model and more than a few nods to the brand's long and storied history book. We were able to get a first-hand look at the seven concepts being shown in Utah's Red Desert in the much cooler, cleaner confines of the FCA Technical Center's Design Dome. Jeep Chief Concept We aren't sure if it's that throwback chrome grille or the eye-catching Ocean Blue paint, but even more than the Red Rock Responder, the Chief drew our eye as soon as we walked into the Design Dome. It's a surprisingly tall vehicle, but it's also very wide. We'd also wager it's longer than your typical four-door Wrangler. Jeep may have used a Wrangler as a base for the Chief, but any similarities to the donor vehicle are extremely difficult to spot. The fenders and doors are probably the biggest giveaways, but you're going to need to squint (and have the benefit of a Wrangler to compare with, like we did) to pick out Wrangler bits. As is the recurring theme throughout all seven concepts, the Jeep design team's attention to detail is borderline fanatical. From the "Surf Rated" badge on the fenders, to the tweaked door handles to the bumper stickers in the cargo area and the Tiki-statue-shaped shifter, the little details are truly the stars of the Chief Concept. The rosewood trim in the rear cargo area is stunning and adds to the Beach-Boy-friendly stylings of the Chief. The throwback grille, round headlights and tall, skinny taillights, meanwhile, add a lot of personality to the exterior. The high beltline and lower roof gives the Chief a chop-topped look, but it's arguably the least successful element to the blue concept's otherwise impressive design. All of the vehicles Jeep put together for Moab are 100-percent functional. That's not surprising with some of the vehicles you'll see below, but it somehow is remarkably impressive given the degree of the changes Jeep made in putting together the Chief. Jeep Wrangler Red Rock Responder The Wrangler-based Red Rock Responder is arguably one of the most capable of these real-world vehicles, both in terms of the way it looks and its actual hardware. We mentioned the special rescue equipment fitted to the bright-red, truck-like Jeep – a compressor and air gun, sockets, tow straps, etc.