Excellent New Resto, Rare 25th Ann., 258 6cyl, 3 Spd, 4x4, Believed <50 Left!! on 2040-cars

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SUV lifts you up where you belong and leapfrogs traffic jams

So, you're at a dead stop, stuck in traffic, when it pulls up behind you. It appears to be a garden-variety Jeep Grand Cherokee. That is, until its undercarriage lifts the Jeep 9 feet into the air, and the whole rig straddles you and the cars ahead of you in a bid for open road. The car is called the Hum Rider, and no, you can't buy one at the Jeep store. It's a one-off publicity stunt intended to promote Verizon Telematic's Hum platform, which plugs into a car's OBD port and for $10 a month provides vehicle diagnostics, roadside assistance, location tracking, and speed and geo-fencing alerts. (Not sure if Hum tracks vertical leaps.) Verizon enlisted viral marketing agency Thinkmodo to promote the Hum, and this idea was head and shoulders above the rest. "We saw this one [and said], 'Wow, that is crazy,' said Jay Jaffin, Verizon's VP of marketing. "We loved the idea." Thinkmodo co-founder James Percelay told Mashable that they wanted to represent the upgrade Hum brings to cars. So the car goes up. Get it? Here's the star of this story: Hum Rider's designer, Scott Beverly, has done visual effects for Hollywood in The Dark Knight, Inception and Interstellar. He works for A2Zf, a Lancaster, Calif., design and engineering firm that keeps the world filled with Batmobiles, Red Bull Can Cars and beautifully designed VWs and Audis. A2Zf has also worked with NASA on X-planes and with Northrup on the B2 bomber, so compared to those projects, a car-straddling car is hardly a stretch. So what does it take to make a car do this? How about: Over 300 feet of hydraulic lines that operate everything - the lift mechanism, steering, braking and power to the drivetrain. A gas-powered Honda generator under the hood that powers hydraulic pumps pushing out 900 pounds of pressure. A lot of mechanical structure. Hum Rider weighs 8,500 pounds, almost double a standard Grand Cherokee. Heavy-duty truck tires to support all that weight. Four undercarriage cameras that allow the driver to see and clear what's beneath him. What did it cost? They're not saying. What would it be worth, the next time you're stuck in traffic? Priceless.

Reveling in the reveals: BRZ, Civic, Wrangler, QX55

It’s almost like there should have been an auto show this week. If youÂ’re an enthusiast, you know the week before Thanksgiving is when the Los Angeles Auto Show kicks off. This year, thereÂ’s no L.A. show, at least until next May. But Subaru, Honda, Jeep and Infiniti rolled out significant new products this week, making us almost nostalgic for auto shows. Serendipity, or more likely previously allocated marketing budgets, gave us a familiar feel of new products, even though we couldnÂ’t feel or touch them under the bright lights of the Los Angeles Convention Center. LetÂ’s break them down: 2022 Subaru BRZ 2022 Subaru BRZ View 62 Photos Subaru stuck to basic formula here: The 2022 BRZ remains a rear-wheel drive sports coupe thatÂ’s supremely lightweight, adequately powered and attractive. Subaru debuts its new boxer four-cylinder in the BRZ. ItÂ’s rated at 223 hp and you need to rev all the way to 7,000 rpm to achieve that output. I'd prefer a bit more than the 184 lb-ft of torque the powerplant offers (reasonably low in the band at 3,700 rpm), for some more off-the-line grunt. Say 200 lb-ft, though itÂ’s almost a cliche to argue the BRZ is underpowered.  The outgoing BRZ is one of the purest cars IÂ’ve driven, so rather than harp on the power, which will ultimately be fine, give Subaru props for focusing on chassis improvements to improve rigidity by 60 percent and aid turn-in. Admirably, the curb weight is less than 2,900 pounds, and the manual in Premium trim checks in at the lowest, just 2,815 pounds.  Aesthetically, I like it. ItÂ’s busier than before, and thereÂ’s a lot more going on with the front fascia, wheel arches and fenders. ThereÂ’s a bit of a Porsche vibe up front, which is good, and a bit of a Honda Civic vibe in back (think 2010) thatÂ’s not.  ItÂ’s impressive that Subaru resisted the urge to gratuitously power up the BRZ and remained focused on the essence of its goodness and appeal to enthusiasts. 2021 Jeep Wrangler 392 2021 Jeep? Wrangler Rubicon 392 View 75 Photos What effect will the 2021 Ford Bronco have on the Jeep Wrangler? One school of thought is that it will actually make the Jeep better, and the 2021 Wrangler 392 is proof positive that will be the case. With the Bronco attracting spectacular levels of attention, Jeep could not sit idly by and remain focused on incremental changes. It needed to make a splash.

Jeep: 4x4ever

Jeep is turning 75 this year, and it seems like the star of the Fiat Chrysler Automobiles brand stable has been making cool ads that run during the Super Bowl almost as long. (Yes, we know this was Super Bowl 50. We're exaggerating.) In this spot, all kinds of active sports and nature stuff that Jeep owners do (or least like other to think they do) is shown with every kind of Jeep, old and new. Here's to another 75 years. Marketing/Advertising Jeep Super Bowl Commercials 2016 super bowl ad