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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Watch the 2018 Jeep Grand Cherokee Hellcat blast off

It's all but official. Jeep will produce a Hellcat version of the Grand Cherokee with crazy horsepower. We mean crazy. Today, our spy shooters have captured video footage of this demonic creation. It's pretty short, but you can see a dark Grand Cherokee launch with vigor and then brake hard to a halt. We think we detect the whine of a supercharger amid the commotion. Jeep boss Mike Manley has said on video that the JGC Hellcat will arrive before the end of next year. Specs aren't known, but it seems likely that the Jeep Hellcat will share the blown 6.2-liter V8 used in the Charger and Challenger Hellcats. We've also heard rumors the Trackhawk name could be used for this vehicle. In those applications, the beastly Hemi pumps out 707 manic horsepower. Really, why wouldn't you do this? Jeep sales surged 22 percent around the world last year to 1.2 million, the brand's best year ever. Clearly, Jeep decided it was time to add an extreme performance vehicle. Jeep already sells an SRT model that pumps out 475 hp, so adding a top-end Hellcat seems logical. And a Hell of a lot of fun. Related Video:

Hank the Autodog takes a ride in the long-term 2014 Jeep Cherokee

Autoblog readers, meet Hank, my 40-pound, six-year-old Shar Pei and Staffordshire Terrier mix, a combination also known as a Pit Bull. Pit Bulls and car enthusiasts have a lot in common. They're a little intimidating to your average man on the street, but at the end of the day all they want to do is feel the breeze in their ears. Dogs who love car rides are the ultimate enthusiasts, and Hank especially is a canine connoisseur of cars. There is nothing Hank likes more than to hop in and go for a ride. With an owner like me, he has developed refined tastes when it comes to cars. As our long-term Jeep Cherokee is about to leave the Autoblog Garage, and since the weather is warming back up, it's the perfect time to give our Autodog one last spin in his favorite Jeep. We wanted to see what a car ride looks like from a dog's perspective. Luckily, we have a cache of GoPros and plenty of cars on hand to give Hank one last chance to go for a window-down ride. After many pets, treats, and drives around town, we put together this video montage of Hank's best day ever.