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The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

Zombie cars roundup: Dodge has sold 3 new Vipers this year

Car models come and go, but as revealed by monthly sales data, once a car is discontinued, it doesn't just disappear instantly. And in the case of some models, vanishing into obscurity can be a slow, tedious process. That's the case with the 12 cars we have here. All of them have been discontinued, but car companies keep racking up "new" sales with them. There are actually more discontinued cars that are still registering new sales than what we decided to include here. We kept this list to the oldest or otherwise most interesting vehicles still being sold as new, including a supercar. We'll run the list in alphabetical order, starting with *drumroll* ... BMW 6 Series: 55 total sales BMW quietly removed the 6 Series from the U.S. market during the 2019 model year. It had been available in three configurations, a hardtop coupe, a convertible and a sleek four-door coupe-like shape.   BMW i8: 18 total sales We've always had a soft spot for the BMW i8, despite the fact that it never quite fit into a particular category. It was sporty, but nowhere near as fast as similarly-priced competitors. It looked very high-tech and boasted a unique carbon fiber chassis design and a plug-in hybrid powertrain, but wasn't really designed for maximum efficiency or maximum performance. Still, the in-betweener was very cool to look at and drive, and 18 buyers took one home over the course of 2021.   Chevy Impala: 750 total sales The Impala represented classic American tastes at a time when American tastes were shifting away from soft-riding sedans with big interior room and trunk space and into higher-riding crossovers. A total of 750 sales were inked last year.   Chrysler 200: 15 total sales The Chrysler 200 was actually a pretty nice sedan, with good looks and decent driving dynamics let down by a lack of roominess, particularly in the back seat. Of course, as we said regarding the Chevy Impala, the number of Americans in the market for sedans is rapidly winding down, and other automakers are following Chrysler's footsteps in canceling their slow-selling four-doors. Even if Chrysler never really found its footing in the ultra-competitive midsize sedan segment, apparently dealerships have a few leftover 2017 200s floating around. And for some reason, 15 buyers decided to sign the dotted line to take one of these aging sedans home last year.

The 2018 Jeep Wrangler will look a lot like the 2017 Jeep Wrangler

JL Wrangler Forums suggests the next-generation Wrangler will be restyled in an evolutionary way that maintains the off-roader's classic looks yet adds new features. The forum used intelligence from spy photos and leaked images to assemble renderings of the new Wrangler. They show that the front end is still classically Jeep, but with modern updates. The LED headlights and turn signals revealed in FCA drawings are noticeable changes. An interesting touch is just behind the rear bumper, where there appears to be an air dam for aerodynamics. There's still a gap between it and the front fenders to keep the old-school look intact. The grille, windshield, and hood are also more raked for the sake of aerodynamics. At the back, the lights follow the FCA drawings as well, though the reverse lights from those illustrations appear to be absent. The square taillights are also shown on the truck variant, along with the plastic fender flares of the SUV version. Spy photos of the Wrangler pickup have shown a streamlined box with integrated taillights akin to the Ram, but it's likely to be a placeholder until the final design is selected. The sides of both models also feature more squared-off details in the top and door handles, generally with beveled corners for a more modern look. The top is where things get fuzzy. The new model might lose its removable top altogether, in favor of removable panels similar to the Jeep Renegade. JL Wrangler Forums illustrated how this could work in the above image. The roof can be removed in sections, and the rear-most windows can also be taken out. The overall effect is similar to that of a current Wrangler Unlimited. There is a potential drawback to this system, though. All of these hard panels will have to be left somewhere. And unlike the current model, this one wouldn't have a soft-top back-up when the weather turns. It's hard to say for sure if this design will make it to production. FCA has consistently and effectively hidden this part of its Wrangler prototypes since they were first spotted. At this point, we can only speculate on how the top will function. Otherwise, these renderings seem plausible, and we should know how accurate they are when the Wrangler makes its expected debut next year. The new Wrangler will likely have some aluminum body panels, an 8-speed automatic and an available diesel powertrain. For more details and spy photos, check out our post that has assembled everything we know so far about the 2018 Wrangler.