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Rocket League gets a Jurassic World Jeep Wrangler add-on

The popular car sports game Rocket League is getting a Jurassic World DLC Pack. The download will include two Jeep Wranglers with Jurassic World blue and Jurassic Park orange team decals. Learn more at Rocketleague.com Transcript: Rocket League's prehistoric add-on: The popular car sports game is getting a Jurassic World DLC Pack. The download will include two Jeep Wranglers with Jurassic World blue and Jurassic Park orange team decals. For the real diehards in the audience, both vehicles will share the hit box from the player-favorite "Octane" car. The cars will come with unique wheels and engine audio. Rocket League claims the cars will be "a spitting image" of the Jeeps from the films. An awesome new goal — explosion in the shape of a T-rex — is also included in the pack. As well as a themed topper, three player banners and three antennas. The DLC will cost $1.99 and will be available on all platforms June 18. Are you looking forward to the download? Jeep Autoblog Minute Videos Original Video wrangler jurassic park jurassic world

Infiniti looking for a new boss after Christian Meunier leaves to lead Jeep

Nissan's premium division Infiniti is expected to announce a new acting global chief for the brand, the company said, after its current head, Christian Meunier, left to lead the Jeep unit of Fiat Chrysler Automobiles. Nissan's chief quality officer Christian Vandenhende will oversee Infiniti's global operations effective immediately, until a new brand chief is named, Infiniti said in the statement on Tuesday. Meunier, 51, was named Infinit's global chief in early January after its previous boss Roland Krueger left the Hong Kong-based brand. Meunier will take over as global president for SUV-focused Jeep effective immediately, Fiat Chrysler said in a separate statement. Fiat Chrysler CEO Mike Manley had been running Jeep until he was elevated to the top job in July after the death of Sergio Marchionne. Meunier has international experience from his years with Ford, Land Rover, Nissan and Infiniti, which may prove valuable as Jeep attempts to expand overseas with a lineup of new products including the Gladiator pickup, a Wrangler plug-in hybrid, and the revived Wagoneer and Grand Wagoneer nameplates. He's worked mostly in sales and marketing roles, including as senior vice president of sales, marketing and operations for Nissan North America; chairman of Nissan Canada; and his recent role heading up Infiniti. An Infiniti spokesman said Meunier's resignation was not related to Nissan's internal investigation into its former leader Carlos Ghosn.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.