1982 Jeep Scrambler Cj-8 on 2040-cars

Auto blog

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

2018 Jeep Wrangler Moab splits the Sahara and Rubicon gap

We knew it was coming, and it's pretty much what we were expecting. The 2018 Jeep Wrangler Moab Edition is now official, is available solely as a four-door Unlimited Model with the 3.6-liter V6 engine, and splits the gap between the luxury-biased Sahara and the off-road-ready Rubicon. It's easily identifiable by the big Moab lettering on the hood, but there's a lot more to this limited edition model besides its graphics. The Moab borrows its hood and steel bumpers, complete with removable end caps, from the Rubicon. The 17-inch wheels are painted in a low-gloss black that matches the headlight surrounds, grill inserts, and tow hooks, and are shod in 32-inch mud-terrain tires. LED lighting clusters are standard front and rear. Rock rails from the Rubicon are standard, but the Sahara's side steps are a no-cost option for owners who don't plan to do any hardcore rock crawling. Jeep's new Selec-Trac full-time four-wheel-drive two-speed transfer case is also standard equipment, which means all Wrangler Moab models will have an eight-speed automatic transmission. A limited-slip rear differential is also standard. The Safety Group, which includes blind-spot monitoring, rear cross path detection and a rear backup camera, is included along with an 8.4-inch Uconnect touchscreen infotainment system. A leather interior package comes standard on the Moab and includes contrast stitching on the seats and dash. Granite Crystal, Billet Silver, Punk'n Metallic (orange), Mojito! (green), Black, Bright White, Sting Gray, Ocean Blue Metallic and Firecracker Red are all available on the Moab, which leaves the recently introduced Hellayella (bright yellow) as the only stock color that's not offered on the Moab. A body-color hard top comes standard on the Moab, and the Dual Top Group and power-operated Sky top are optional. Jeep didn't release pricing when it announced the 2018 Wrangler Moab, but an ordering guide showing a starting price of $52,695 out the door has already made the internet rounds. That makes the Moab Edition Jeep's priciest Wrangler package... so far. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jeep dealers worried Grand Wagoneer could be too much, too late

On January 10, 2011, an Automotive News article quoted Fiat Chrysler CEO Sergio Marchionne saying, "It's time we gave the market an upper-scale Grand Wagoneer." Like Babe Ruth pointing a finger at the far stands, Marchionne next predicted our date with historical destiny: "You'll see it in January 2013." Had that happened, the Grand Wagoneer would been a grand slam. Seven years later, with various economic factors in flux and still with no Grand Wagoneer in sight, it seems some Fiat Chrysler dealers are worried the luxury three-row Jeep could appear after the SUV game is over or, at the very least, much harder to play. What got in the way of the Grand Wagoneer? Shifting plans for and the need to pour money into Alfa Romeo. The debate about what kind of vehicle the Wagoneer should be — a unibody Range Rover rival, or a body-on-frame Chevrolet Suburban foe. After that, what should the thing look like? And then there's Fiat Chrysler's North American manufacturing capacity, which can't shoehorn space for Grand Wagoneer production at the same time as it needs lines running for two Ram 1500 model years. That last point is what could push Wagoneer and Grand Wagoneer arrival to 2021. Outside the company, at least one Bank of America Merill Lynch analyst believes that economic forces such as a shrinking car market, more competition, higher interest rates on more expensive cars, lower used car prices, and higher gas prices will soon bring an end to the "Goldilocks" phase of crossover mania. He isn't alone, with an IHS analyst saying the same thing three years ago, another IHS analyst diving deeper into the declining numbers two years ago, and three other analysts breaking down depressed used car prices. Fuel prices are anyone's guess, but those other pressures could squeeze retailers trying to sell high-end metal. No one expects the Grand Wagoneer to fail, yet dealers don't expect the vehicle to practically sell itself. One dealer told AN, "We could have killed with [the Grand Wagoneer] if it had been available when they first told us about it, but it's a much tougher sell with interest rates and gas prices going up." Another dealer, perhaps more sanguine, said, "The Grand Wagoneer will still sell because it's a Jeep. But it would have been nice to have them already." "Nice" is an understatement. One dealership was so excited about getting the new big Jeep that it wrote a blog post in 2015 announcing the Grand Wagoneer's arrival in 2018.