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Jeep Wrangler Red Rock concept brings Moab to SEMA

Among the concepts that FCA is showcasing at SEMA this year, the Jeep Wrangler Red Rock concept has been decked out with accessories from both the Mopar and Jeep catalogs. The concept is based on the existing Wrangler Unlimited Rubicon Hard Rock edition, but has been taken even further in for this show truck. It pays tribute to the Red Rock 4-Wheelers club and the Easter Jeep Safari it hosts every year in Moab, UT. The Red Rock concept rides on a 2-inch lift kit with 17-inch beadlock wheels shod with 35-inch all-terrain tires. It also has differential covers, a reinforced swing gate and wheel mount, a power winch, LED headlamps and fog lights, and an onboard CB radio. To help it crawl those rocks, it boasts electronic locking differentials, a Rock-Trac transfer case, and Dana 44 solid axles front and rear. Visually setting this concept apart are such special touches as a power-dome hood, red tow hooks front and rear, new rock rails, a color-keyed grille with low-gloss inserts, low-gloss bumpers, and of course the requisite special badging. Inside it's been done up in brown leather with silver accents and a special grab-handle plaque. This particular version will remain a showpiece only. So if you want to see it, you'll have to head to the show floor in Vegas this week. However Jeep is committed to undertaking a production run of 50 examples with many of the same special touches to celebrate the 50th anniversary of the Easter Jeep Safari next year. Related Video: Jeep® and Mopar Introduce Wrangler Red Rock Concept at SEMA Show - New Wrangler Concept features array of Mopar and Jeep® Performance Parts - A serialized 50-unit special-edition production Wrangler – inspired by the Red Rock Concept – will be built as a tribute to the upcoming 50th Moab Easter Jeep Safari - Based on Wrangler Rubicon Hard Rock edition - Wrangler Red Rock Concept features Amaretto Brown Katzkin leather seats with silver accent stitching and a "Red Rock" embroidered seat back logo - Aftermarket Jeep Performance Parts two-inch lift, 35-inch BFG K02 all-terrain tires, commemorative Red Rock appearance package give Jeep Wrangler Red Rock Concept a unique and rugged presence November 3, 2015 , Auburn Hills, Mich. - Jeep® and Mopar have teamed up to create the Wrangler Red Rock Concept vehicle that will be showcased at this year's Specialty Equipment Market Association (SEMA) trade show in Las Vegas.

The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

Jeep, Ram tease SEMA builds, and one looks like a Ram 1500 TRX PHEV

SEMA is back this year, and shows no signs of cancellation. And that means a whole new crop of custom builds from not only aftermarket companies, but OEMs such as Jeep and Ram. The two brands released teasers of their modified trucks for the show, and there are a couple of seriously intriguing ones. And the most brow-raising is the silver Ram 1500 TRX that could be a plug-in hybrid. What makes us say that? Well, take a look at the badging. The "RAM" badge in the grille is bright blue. And the front tow hooks are blue, too. Those cues are signatures of the Jeep 4xe plug-in hybrid models. And Jeep isn't the only one to utilize blue badging for electrified models. Ram 1500s with the 48-volt eTorque hybrid assist get blue-highlighted badges. So it seems like a slam-dunk that the wide-bodied desert-stomper in the teaser has a hybrid powertrain. We'd bet on it being the 375-horsepower turbo-four from the Wrangler, but maybe Ram put something unique together. The next curious model is what's quite clearly a variant of the military M715 truck. It's undoubtedly this year's restomod, as Stellantis brands are wont to build. Looking closer, it has a very high roof and center-mounted spotlight. Those are cues shared with the M725 ambulance. We wouldn't be surprised if Jeep took one of the old ambulances and turned it into one beast of an overlanding rig. We're excited to see what sort of other upgrades have been done, such as what engine will be powering it. Then we come to the interior of a Jeep Wrangler Unlimited. At first glance, there doesn't seem to be much going on, at least until you look at the roof. The cargo area has a significantly raised section. And there are safari windows letting light in. It will be interesting to see what it looks like from the outside. Finally, we have teasers of what's probably a Wrangler Rubicon 4xe and a Ram 1500. The Wrangler shot is of the front fender, and the Ram is of the rear. They don't show much except what seem to be Mopar accessories. As such, we suspect these are show pieces for the Mopar catalog, and they might each have a couple of concept parts, but are otherwise a bit tame compared to the Jeep and Ram one-offs. All of these trucks will be revealed and on display at the SEMA show in Las Vegas. The show will run Nov. 2-5. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.