1978 Jeep Cj7 Base Sport Utility 2-door 5.0l on 2040-cars

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Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

2014 Jeep Cherokee flaunts its new contemporary curves

Only slightly more than one month ago, undisguised (and less-than-flattering) shots of the all-new 2014 Jeep Cherokee were leaked online. Later that day, in an effort to suppress the uprising, Jeep countered with its own official photography offering us much clearer front and three-quarter views. We've been left to digest those pictures for weeks.
Now, mere hours before the fabric comes sliding off its newest mid-size sport-utility at its live reveal at the New York Auto Show, Jeep has released dozens of new images showing all four corners, plus a few interior shots, of its new Cherokee.

Jeep patent filing in China show plans for 3-row Grand Commander

Back in October, we brought you spy shots of a Jeep crossover mule driving around Fiat-Chrysler's headquarters in Auburn Hills, Mich. They appeared to show a prototype version of the Yuntu Concept, a three-row utility vehicle unveiled at the Shanghai Auto Show and designed for China. Now, new patent filings submitted to China's trademark office and originally reported by Chinese-language website AutoHome appear to back that up. They suggest that Jeep will call the model the Grand Commander, add a seventh seat (the Yuntu had six) and will debut it next April in Beijing. While the Yuntu was a plug-in hybrid, the Grand Commander will reportedly be powered by a 2.0-liter turbocharged gasoline engine that makes 270 horsepower, which sounds like the same four-cylinder engine that powers the 2018 Wrangler. But since Jeep has confirmed a plug-in hybrid version of the Wrangler coming for 2020, it's not unreasonable to expect that configuration could come later for the Grand Commander, too, especially considering the Chinese government's push to ramp up production of electric vehicles. The patent filings also list names for other Jeep models in China, including the concept-sounding names Portal and Hyperspace. The Portal was the name Chrysler gave to a pretty nifty electric minivan concept with double sliding bay doors at this year's CES in Las Vegas.Related Video: