1978 Jeep Cj7 4x4 on 2040-cars

Auto blog

FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.

2018 Jeep Wrangler Rubicon Alaska Cannonball | 14,000 miles to Deadhorse and back

I've never delayed big adventure long enough to fill a bucket. But I do have a bucket item that dates to 1992: drive from Deadhorse, Alaska, to Tierra del Fuego, Argentina. Twenty-six years later, it's time. But first, I needed a vehicle. And a Jeep Wrangler was not my first choice. Growing up as a kid in the Midwest, I loved Jeeps. But around 10 years ago I went on a camping trip to Death Valley with a colleague, testing the early JK Wrangler against the competition. By the end of it, I couldn't justify the ergonomic and physical punishment for the admittedly massive capability. So two years ago, I bought a 1994 Toyota Land Cruiser project truck to make the journey. I paid too much, and the Cruiser revealed itself to be not a garage project, but the Manhattan Project. I took this as a good omen. Adventure begins in the deep end, so why wait to get there? During a break from discovering enough gremlins to reboot the movie franchise, I had dinner with Jeep's West Coast PR guy. I mentioned my plans for a six-month overlanding trek to Alaska. He said, "You know, we've got a new Wrangler coming out — that might be a good test of the chassis." My outside voice said, "That would be interesting." My inside voice said, "Hmmm." Anything's possible after 10 years, right? I might like it. Might. Many plans have gone awry on the way to this moment. It's taken more than a year to lock in a start date, because Jeep couldn't spare a Wrangler Rubicon. Everyone else in America keeps buying them. A suitable Wrangler was found eventually, but now the deed had to be done in three months, not six. What was going to be a comfortably-paced, backwoods roll up to Alaska and back has turned into the Rubicon Overland Cannonball. I know 14 weeks is plenty of time to drive to the Arctic and back. (Tierra del Fuego is officially off the itinerary.) However, the point of this trip is to fit in as much dirt, as many bucket-list trails, and all the wild America possible. That means my route's about 14,000 convoluted miles of criss-crossing the country in all the cardinal directions. And that's assuming everything goes to plan. Until last week, I was doing this trip with a friend from college who lives in Marietta, Georgia. He was the photo/video guy. Then he had a medical emergency, so the only trip he's taking is to the OR and rehab. Now I'm going by myself, and I think it's important to point out that I have no idea what I'm doing. That isn't modesty, that's truth: zero clue.

Jay Leno rides high in Fab Fours Legend

Jeep showcased some pretty awesome concepts at its Easter Safari in Moab a few days ago, but few if any of them were quite as extreme as what's rolled in to Jay Leno's Garage for this latest video installment. It's called the Legend, and it was made by aftermarket bumper manufacturer Fab Fours to demonstrate its capabilities. It's obviously based on the Jeep Wrangler, but it's riding high on 50-inch tires with a jacked-up monster truck suspension, giant fenders, a chopped-down red-tinted greenhouse and something its creators call a "grumper" that integrates the bumper into the grille. Or vice versa. Though most of the oily bits have carried over from the production model, it's hardly what you'd call "practical," but it's sure to turn a lot of heads... even one as massive as Jay's. Related Video: