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Jeep gunning for 1M sales this year

Jeep CEO Mike Manley would rather soft-pedal the seven-figure prognostication for now, but Fiat CEO Sergio Marchionne won't have it, proclaiming in an interview that Jeep will sell one million units worldwide this year. Manley has called that come-hither number "a stretch," the history of recent gains perhaps reason for his caution: in 2011 the brand sold 568,317 units, followed by the record-breaking tally of 701,626, then another record in 2013 with 731,565 units moved.
That kind of gap means everything will need to go magically for Jeep to record a 37-percent increase this year - amazing Cherokee sales, a brilliant launch for the little Jeep arriving in Europe later this year and a heavy wave to raise sales in US, European and Chinese markets. Manley is confident about the prospects in 2015, though, with the Cherokee in full stride, the Fiat-based Jeep on its way to the US and expanded global production. It's not as though Marchionne's prediction for Jeep's 2014 sales is unexpected, since he first made it last year. But even if the number ends up a little short for 2014, there's no doubt it will be impressive.

The Chrysler brand could be axed under Stellantis management

MILAN — While running NissanÂ’s North American operations from 2009 to 2011, Carlos Tavares had a reputation for closely watching costs with little tolerance for vehicles or ventures that didnÂ’t make money. Experts say that means Tavares, currently the head of PSA Group, is likely to follow that blueprint when he becomes leader of a merged PSA and Fiat Chrysler Automobiles. The low-performing Chrysler brand might get the axe as could slow-selling cars, SUVs or trucks that lack potential. Already the companies are talking about consolidating vehicle platforms — the underpinnings and powertrains — to save billions in engineering and manufacturing costs. That could mean job losses in Italy, Germany and Michigan as PSA Peugeot technology is integrated into North American and Italian vehicles. “You canÂ’t be cost efficient if you keep the entire scale of both companies,” said Karl Brauer, executive analyst for the iSeeCars.com auto website. “WeÂ’ve seen this show before, and weÂ’re going to see it again where they economize these platforms across continents, across multiple markets.” Shareholders of both companies are to meet Monday to vote on the merger to form the worldÂ’s fourth-largest automaker, to be called Stellantis. The deal received EU regulatory approval just before Christmas. Tavares, who for years has wanted to sell PSA vehicles in the U.S., wonÂ’t take full control of the merged companies until the end of January at the earliest. He likely will target Europe for consolidation first, because thatÂ’s where Fiat vehicles overlap extensively with PSAÂ’s, said IHS Markit Principal Auto Analyst Stephanie Brinley. Europe has been a money-loser for FCA, and factories in Italy are operating way below capacity — a concern for unions, given FiatÂ’s role as the largest private sector employer in the country. “We are at a crossroads,Â’Â’ said Michele De Palma of the FIOM CGIL metalworkersÂ’ union. “Either there is a relaunch, or there is a slow agonizing closure of industry, in particular the auto industry, in Italy.” ItalyÂ’s hopes lie with the luxury Maserati and sporty Alfa Romeo brands, but De Palma said investments are needed to bring hybrid and electric technology up to speed. FiatÂ’s Italian capacity stands at 1.5 million vehicles, but only a few hundred thousand are being produced each year. Most factories were on rolling short-term layoffs due to lack of demand, even before the pandemic.

Jeep teases Trailcat and other Easter Safari concepts

Update: It's confirmed. The Trailcat is a Hellcat-powered Wrangler concept. Stay tuned for more details. Ahead of the 50th annual Easter Jeep Safari in Moab, Utah, the company is teasing two of the seven concepts it'll be taking along. There are virtually no solid details about these two Jeeps, save that they exist. But just reading the word scrawled across the Jeep Wrangler Trailcat concept's hood gets the blood pumping. We've been hearing about Hellcat-powered Jeeps for a while now. The Grand Cherokee Trackhawk has been the subject of a steady drum-roll of rumors and reputed confirmations, and even a spy video. But that's the Grand Cherokee. But a Wrangler? The aftermarket has been fooling with it. A company called Hauk will stuff one in a Wrangler for you, and surely other companies will follow. For Jeep itself to stuff one into a concept vehicle seems like a great way to fire up the diehard Wrangler folks. The other concept is called the Jeep Crew Chief, and it looks like an update of the Jeep Chief concept from last year. That incredible, retro design recalled the SJ-generation Jeep Cherokee of the 1970s and '80s. Last year's Chief was based on a Wrangler Unlimited, with the rear doors slightly disguised to emulate its two-doored forbearer. Based on the "Crew" part of the name, we can surmise it might be a crew-cab pickup conversion with the wonderful Chief front end. Expect it to be a hit, as well. Related Video: Jeep Truck SUV Off-Road Vehicles easter jeep safari