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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Editors' Picks September 2021 | Genesis GV70, Grand Cherokee L and more

This month of Editors' Picks saw us award the honor to a few top-notch crossovers and SUVs, plus one luxury sportback. Manufacturers keep rolling out excellent new crossovers, and the Genesis GV70 and Jeep Grand Cherokee L are great examples. Plus, living the good life with our long-term Hyundai Palisade has been evidence enough that it's worthy of an editors' pick. Read on below for the full breakdown and see what made the cut for September. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in August that earned an EditorsÂ’ Pick. 2022 Genesis GV70 2022 Genesis GV70 at Mt St Helens View 37 Photos Quick take: Genesis' first shot at a compact luxury crossover is a strong one that moves the segment forward and makes for an excellent alternative to one of the many other established options. Score: 8 What it competes with: BMW X3, Mercedes-Benz GLC-Class, Audi Q5, Lexus NX, Acura RDX, Volvo XC60, Lincoln Corsair, Infiniti QX50, Porsche Macan Pros: Gorgeous looks inside and out, forward-looking tech, good ride and handling balance Cons: Nothing budget about it, no true performance option From the editors Editor-in-Chief Greg Migliore — "Blending style and power, the GV70 shows Genesis is serious about delivering a strong execution in a critical segment. Props to Genesis for its risk-taking design, which has remade its lineup with confidence. The GV70 is just the latest in a series of wins for Genesis." In-depth analysis: 2022 Genesis GV70 First Drive Review | The real deal   2021 Jeep Grand Cherokee L 2021 Jeep Grand Cherokee L View 35 Photos Quick take: The 2022 Grand Cherokee L is inarguably immense, swank, and much better on-road than the previous SUV. It even keeps up the Jeep tradition of being great off-road while still carrying tons of passengers and gear.

Best and worst car brands of 2022 according to Consumer Reports

It's that time again, Consumer Reports this morning lifting the curtain on its 2022 Annual Car Brand rankings and its 10 Top Picks in the car, crossover, and truck category. Drumroll, please: This year, Subaru climbs two spots to claim the winner's circle, having come third the last two years. Last year, Mazda climbed three spots from 2020 to take the crown. This year, Mazda slipped to second, BMW taking the last spot on the podium, also a one-spot drop from 2021. Six automakers in the top 10 hailed from Japan, which is one more than last year, and five luxury makers occupied the top 10, which is two more than last year. And South Korean representation didn't crack the top this year, after Hyundai managed tenth last year. The seven makes after BMW are: Honda, Lexus, Audi, Porsche, Mini, Toyota, and Infiniti.  The magazine and testing concern says its Brand Report Card "[reveals] which automakers are producing the most well-performing, safe, and reliable vehicles based on CR’s independent testing and member surveys," and that "Brands that rise to the top tend to have the most consistent performance across their model lineups." The domestics also took steps back among the 32 OEMs ranked on the 2022 card. Chrysler and Buick were the domestic carmakers who made last year's top 10 in eighth and ninth, respectively. This year, Buick dropped to eleventh, Chrysler to thirteenth. Dodge went from fourteenth to sixteenth. CR continues to ding Tesla's yoke steerer, the not-exactly-natural handhold responsible for the electric carmaker going from sixteenth last year to twenty-third this year.