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2023 New York Auto Show Live Updates: Hyundai's surprise, Nissan's super stand, '24 Wrangler

The 2023 New York International Auto Show shifts into high gear Wednesday, April 5, and our reporters are already in the city, with events unfolding even as we speak. We'll being seeing cars in person, interviewing automaker insiders and snapping photos of vehicles and all the other oddities that pop up at an event like this and we'll be giving you live updates and color from the show floor along the way.  Ram, Hyundai, Subaru, Kia, VW and Jeep are all expected to show something new this week, and other automakers are known to be hosting off-site events that may produce news — expected or otherwise. Genesis has already revealed its GV80 Coupe, for example, along with the fact that it has been confirmed as a production model. And we're just getting started.  Read on below for our observations from the show floor and points beyond: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.     Green New York Auto Show Genesis Hyundai Jeep Kia RAM Subaru Volkswagen Concept Cars Electric Future Vehicles

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

2023 Detroit Auto Show Mega Photo Gallery: All the new reveals and first looks

The 2023 Detroit Auto Show didn’t play host to a lot of reveals, but on top of the new cars that were revealed there, automakers brought a whole bunch of cars we havenÂ’t seen in person yet. In a show of home strength, all the big reveals came from the hometown Big Three, with Ford, GM and Stellantis playing host to the most important unveilings. We took Huntington Place by storm to capture all of the new cars and sights to see in Detroit, and you can see everything we did in the series of galleries below. Interesting special editions like the 2024 Ford F-150 Lightning Platinum Black Edition and the 2024 Chevrolet Camaro CollectorÂ’s Edition found some floor space alongside bigger debuts like the refreshed gasoline-powered F-150 and 2024 Jeep Gladiator with its new interior. If you wanted to see it all yourself, make sure you check out our guide on how to attend the public show days. Scroll on down to see all of the galleries for all of the big Detroit debuts.   2024 Ford F-150 2024 Ford F-150 Tremor View 22 Photos   2024 GMC Acadia 2024 GMC Acadia AT4 View 17 Photos   2025 Cadillac CT5 2025 Cadillac CT5 View 15 Photos   2024 Jeep Gladiator 2024 Jeep Gladiator Live View 10 Photos   2025 Ford Mustang GTD Mustang GTD View 9 Photos   2024 Ford Mustang Mach-E Rally 2024 Ford Mustang Mach-E Rally View 10 Photos   Chevrolet Colorado ZR2 AEV Bison Chevrolet Colorado ZR2 AEV Bison View 6 Photos   2024 Ford F-150 Lightning Platinum Black 2024 Ford F-150 Lightning Platinum Black View 11 Photos   2024 Chevrolet Camaro CollectorÂ’s Edition ZL1 1LE 2024 Chevrolet Camaro Collector's Edition ZL1 1LE View 8 Photos   2024 GMC Sierra EV Denali 2024 GMC Sierra EV Denali View 8 Photos   Related video: Design/Style Green Detroit Auto Show Cadillac Chevrolet Ford GM GMC Jeep Technology Truck Coupe Crossover SUV Electric Hybrid Luxury Off-Road Vehicles Performance Sedan