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Jeep lays out 5-year plan, including rebirth of Grand Wagoneer and new C-segment offering

Fiat Chrysler CEO Sergio Machionne presented a five-year plan for the company brands this morning, with Jeep first up on a long day of presentation. Jeep's head honcho Michael Manley wasted no time in laying out what the foreseeable future will look like for what he calls the "lead global brand" of the company.
Big goals for the next half-decade will include expanding the lineup from five nameplates built in one country, to six nameplates build in six countries. That expansion of models will include both a three-row competitor, and, of course, a small vehicle to slot below Cherokee. The company is also seeking to add a whopping 1,300 dealers over the next few years, to sell all this new metal, and has an aggressive goal of doubling Jeep sales by the time 2018 rolls around.
As expected, that first salvo from the off-road brand will be the debut of the much ballyhooed Renegade small crossover in the third quarter of this year. Jeep has already designated that Renegade will get refreshed for the 2017 model year, as well.

Daily Driver: Long-Term 2014 Jeep Cherokee

As a fan of the boxy Jeep styling of old, I was disappointed when photos first leaked of Jeep's revived Cherokee in early 2013. Then the midsize crossover arrived in Autoblog's longterm garage in May of 2014 and my opinion did a 180. I was prompted to rethink the exterior design of the vehicle after reading our reviewer's interview with head Jeep designer Mark Allen. "The previous, blocky Cherokee was so aerodynamically inefficient, it would be wrong to do it," Allen told Autoblog's Jonathon Ramsey. That made sense. After all, Jeep is a brand associated with the outdoors, so its only natural that they seek to produce efficient, yet capable vehicles. It was then I began reconsidering the sleek lines of the new Cherokee. What once seemed bland and rounded now appeared streamlined and purpose-built. I also give Jeep credit for the slim headlamp silhouette, which look like no other SUV on the market – a far cry from the distinct circular lamps on Wranglers or squared headlights of past XJs. As I drove our long-term Jeep Cherokee Trailhawk on a few road trips, my affinity for the vehicle's comfortable interior grew as well. The seats held up to a nine-hour trek to Montreal, and the Chrysler Uconnect system made navigating the roads and the radio a breeze. Above you'll hear my early impressions of the Cherokee, and below you'll find a previous long-term update featuring Autoblog's Steven Ewing and Chris McGraw. UPDATE: The video mistakingly indicates that the Jeep Cherokee features LED headlights. The Jeep Cherokee, in fact, has daytime running lamps with LED accent lighting. Related Video:

Jeep Gladiator was designed as an outdoor lifestyle tour de force

LOS ANGELES — It's been more than 30 years since the last Jeep Wrangler-based pickup went out of production. And it's been more than a dozen years since a modern Jeep Wrangler-based pickup concept first taunted us with its chunky bed-shaped behind. But today, America's signature off-road brand has finally unveiled the production version of a Jeep Wrangler-based pickup. And it looks, rather predictably, like a four-door Jeep Wrangler with an open box in the back. (From some angles, it also looks like a Jeep that is towing itself.) "There were some key drivers that the designers had to work around," says Timothy Kuniskis, head of Jeep North America. "We wanted to not just go after Wrangler buyers, but after truck buyers. So this vehicle had to have four doors, four real doors. But the big thing was the bed. We know our consumer, the one who will be interested in this truck, and for them, it had to be the width of an ATV and the depth of two dirt bikes, so that dictated the size of the bed." This new trucklet is called the Gladiator, which is a departure from the name of the previous Wrangler-based pickup, the Scrambler. The Gladiator name does have Jeep heritage, having been the moniker of the full-size truck the brand sold from the mid-1960s to the early '70s. Since nomenclature is key in defining product and perception, we would be remiss if we did not note the key semantic differences between the names. A Scrambler is a go-getter (or resolutely confusing.) A Scrambler is nimble and scrappy. A Gladiator, on the other hand, is about vanquishing and conquest, and is typically gigantic. A Gladiator is domineering. Having only seen the photos, it was difficult to tell how big this thing is. Luckily, we've now seen it in person, and it is indeed big, but not huge. "It's a midsize pickup, a segment that is exploding now. Tacoma is and has been the dominant player in the category, but with GM coming back in and the Ranger joining soon, and now us, we're going to see this category get to 500,000 units a year very soon," says Kuniskis. "Everything that psychologically drives a consumer to a Wrangler, there's a sub-segment of those buyers whose needs push them toward a pickup. These aren't people who are going to fill the bed with mulch and boulders. It's not a work truck. It's absolutely a lifestyle choice. These are people who are into surfing, mountain biking, dirt bikes, side-by-sides." Jeep is in an interesting position from a design perspective.