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Jeep dealer buries WWII Willys GP in showroom floor

The Willys MB Jeep earned icon status during World War II thanks to its ruggedness, simplicity and go-anywhere ability. Following the war, it didn't take long for the handy vehicles to be scooped up by the public, and a brand slowly grew around the vehicles that has continued to thrive. Fast-forward to present day, where it's not uncommon for auto dealers to try to grab some of the magic of yesteryear by displaying classic models to connect customers with their brands' proud histories. Now, a Canadian Chrysler Group dealer is taking that notion to the extreme by actually making a vintage WWII Jeep part of its foundation.
Bay King Chrysler in Hamilton, Ontario, Canada, recently completed its new showroom, and the franchise really wanted to show its dedication to the Jeep brand. As dealer principal Jamie Richter tells Autoblog, the inspiration for the Jeep installation came from his brother, who became fascinated with a home that had a glass floor looking down into its wine cellar. The company already had the 1943 Willys MB to display, but it had originally planned to build a jungle gym around it for customers' kids. Now, the classic is literally in the floor as customers enter. Richter tells Autoblog that customer reaction so far has been "fantastic."
It's certainly a novel way to bring people into the showroom, and seemingly a nice nod not only to Jeep, but to the men and women who served in the war. If you want to see more about how the Jeep was actually installed and what it looks like, check out this video.

Marchionne wants to nearly double Jeep sales by 2018

Jeep just keeps breaking its own sales records. A couple of weeks ago, the off-road brand announced its worldwide sales exceeded one million units for the first time, marking its third consecutive global record and the fifth straight year of sales increases here in the US. But FCA isn't about to stop there. TheDetroitBureau.com reports that chief executive Sergio Marchionne, speaking to the media at the Detroit Auto Show, has announced a new sales target for the Jeep division: By 2018, he wants to see Jeep sell 1.9 million units in a single year, nearly doubling its all-time record. The expansion will surely encompass new products, with the all-new Renegade just warming up, a next-generation Wrangler on the way and a reborn Grand Wagoneer in the pipeline, as well. But the focus of FCA's preparations to reach the new target is on production capacity. While it's not clear whether the Toledo, OH plant where half of all the Jeeps sold around the world are currently built will continue to host the next Wrangler, FCA is expanding production overseas. The Renegade is already being built alongside the Fiat 500X in Italy, where another 1,000 workers are being re-hired and where another factory is set to start producing Jeeps, as well. A Renegade-based variant for the South American market will soon be built in Brazil, and by the end of this year, Jeep aims to start local production in China.

Inexperienced Jeep driver buries his Wrangler at sea

There's an old maxim in off-roading that states, "Four-wheel drive doesn't keep you from getting stuck, it just gets you stuck in worse places." The truth of this statement was perfectly illustrated recently in a YouTube video of a Jeep Wrangler digging its own grave at the beach. On May 11, a YouTuber named Dan M uploaded a video he titled, "Drunk guy doesn't know how to off-road and ruins nice Jeep." The video, shot at dusk on a rocky looking beach, shows a blue Wrangler driving out into the surf without a care in the world. Dan, providing commentary along with an unseen female companion, was impressed with the Jeep driver's dash at first. "Wow, he must do that a lot because he ain't scared of getting stuck or anything," said Dan. As the Wrangler got deeper into the water, the Dan's friend expressed her doubts that the Jeep driver would make it out, especially when the Jeep got snagged on a little spit of sand sticking out into the water. Dan wasn't worried, however. "No, he'll manage to get out of there, he'll make it out of there. He'll back out and get out," he said. Dan's confidence in the Jeep driver was sadly misplaced, unfortunately. The driver managed to get the Jeep stuck on the sand bar then made the rookiest of rookie mistakes–he just gunned it. "Oh man, he's done! He's done!" yelled Dan as the Jeep driver proceeded to dig a huge hole in the sand that sunk the Wrangler up to its frame just as the tide started coming in. With that kind of dunking, especially in salt water, that Wrangler was probably a total loss, much like the Grand Cherokee that got washed downriver last week somewhere in Europe. Related Video: News Source: YouTube Weird Car News Jeep SUV Off-Road Vehicles wrangler beach