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2018 Jeep Wrangler Rubicon Alaska Cannonball | Into the West

Our man Jonathon Ramsey is driving a Jeep Wrangler Rubicon on a 14-week, 14,000 mile journey across North America. Check out his first and second installments. DOVE CREEK, Colo. – Last week I hopped off the Oklahoma panhandle into Grenville, New Mexico. After a tight right-left on Grenville's Lake Road, the tarmac fell away into immense, scrub-filled valleys rimmed by rock spires and elevated mesas. Pushing into Colorado from the southeast, elevation and high-plains beauty come quickly. It's like driving through the imaginary Arcadias on bottled water labels, or one of those 5,000-piece puzzle sets that grandparents and aunts devote months and bottles of gin to. I'm shacked up in Dove Creek's surprisingly quaint Country Inn because rain. Here are some notes from the road. For lack of time and space, I only mentioned the Jeep Collection in Suwanee, Georgia in passing last week. Once more: if you're a fan of Jeeps and you get to the Atlanta metro area, I highly recommend a visit — and look at the pictures at the bottom of this article. The 2018 Wrangler Rubicon I'm driving now sports Willys icons on the gear shift lever, windshield, and wheels, and when you turn the rig on, a graphic in the dash cluster morphs from a Willys into a JL Wrangler. Jeep insists on carrying the torch of its origins, so I found it edifying to sit in all four of those origins at the Jeep Collection. I can tell you this: the Americans who fought WWII were a lot smaller than we are. What am I driving? The Monroney titles it a 2018 Jeep Wrangler Unlimited Rubicon 4X4, with a base price of $40,495. It's been plumped with these options: Leather ($1,495), Customer Preferred Package 24R (Cold Weather Group, $895), Trailer Tow HD Electrical Group ($795), LED Lighting ($895), Electronic Infotainment System Group with 8.4-inch Uconnect and Alpine Premium Audio ($1,295), Steel Bumper Group ($1,295), Trail Rail Management System ($195), All-Weather Floor Mats ($130), 8-Speed Automatic Transmission ($2,000), Premium Black Sunrider Soft Top ($595), and 17-inch black wheels with polished lips ($895). Add the $1,195 destination charge, and a customer paying MSRP would need to pony up $52,175 to take it home. Regarding my previous list of aftermarket bits, the Mopar rock rails are so well integrated that I forgot to mention them. They have come in handy. The Mopar grab handles, however, aren't so handy. The hard rubber grips hang from the roof by nylon straps, next to the front windows.

Jeep and Ram could be spun off from FCA, says Marchionne

Jeep is surely the biggest single feather left in the cap of the Fiat Chrysler Automobiles portfolio. Under Sergio Marchionne's leadership, Jeep went from fewer than 500,000 annual sales in 2008 to 1.4 million in 2016, and is on track for 2 million by 2018. Add in the brand's legacy, status as one of the most recognizable nameplates in the world, and rabid fan base, and Jeep has extraordinary monetary value to its parent company. Investors and analysts have certainly noticed Jeep's inherent value. According to The Detroit Free Press, Morgan Stanley's Adam Jonas asked FCA chief Sergio Marchionne if he would ever consider spinning Jeep and Ram, FCA's dedicated truck brand, into a separate corporate entity, and he responded with a simple "Yes." Jonas estimated Jeep's worth in January of this year at $22 billion. Ram was valued at $11.2 billion. Marchionne has a history of spinning off brands while keeping them part of FCA's corporate umbrella. The most noteworthy example of this value maximization was with Ferrari, which now trades on the New York Stock Exchange and rakes in $3.4 billion in annual revenue and close to $435 million in net income, reports the Free Press. Marchionne still serves as chairman and CEO of Ferrari, and Fiat heir John Elkann owns 22 percent of the Italian marque's shares. Even if the offloading of Jeep and Ram into a separate entity would amount to little more than a profit-driven ownership change on paper, it would be huge news to the brands' loyal fanbases. In any case, such a move would likely take years to actually happen and probably wouldn't mean much at all to the products that Jeep and Ram produce. In other words, Jeep fans can keep the pitchforks in the shed ... for now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2018 Jeep Wrangler spied looking more aerodynamic

We're getting an early look at one of the most anticipated vehicles from Jeep: the next-generation Wrangler. We expect it to arrive for the 2018 model year and be aluminum-intensive for purposes of weight savings, which will improve fuel economy. The platform is expected to remain a traditional body-on-frame setup, and manufacturing will remain at its longtime Toledo, OH, factory. The design appears true to the Wrangler's heritage, though the windshield is raked back more to make it less brick-like when cutting through the air. From some angles, the front end appears longer if you squint properly, and the front fenders seem wider and squatter than the current model's. There's probably more in store for the new Jeep, but this prototype is under such heavy cladding it's impossible to tell what. Kudos to the folks who make those vinyl coverings. Look for the powertrain to again include a Pentastar V6, this time paired to an eight-speed automatic transmission – again for fuel economy, but also to improve the powertrain's flexibility. A V6 turbo diesel and a mild- hybrid variant are also expected. Even with all these departures from the long-running Wrangler playbook, the off-road capability will remain the vehicle's calling card. The current Wrangler will also be built concurrently with this next-gen model for a time in Toledo, Automotive News reports, giving enthusiasts and traditionalists the best of both worlds. Jeep will also add a pickup based on the Wrangler's underpinnings to its portfolio in a move to capitalize on the resurgence of smaller trucks. The Wrangler is both the halo and centerpiece of the remade Jeep lineup, which quickly is becoming one of Fiat Chrysler's pillars for sales and prestige around the world. Jeep hopes to sell 2 million vehicles globally by 2018. Related Video: