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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Jaguar XE promises to net 'over 75 mpg,' just not for us [w/video]

With around a month away from its world debut on September 8, Jaguar continues to issue a constant drip of updates about its upcoming XE compact luxury sedan that's aiming to take on the BMW 3 Series and Audi A4. Where the company's last bit of info focused on the car's suspension setup, this time Jag's putting the spotlight on the new model's modular platform and making some big promises about it, too. How big? Try over 75 miles per gallon big.
That's the headline figure that Jaguar is claiming for its new sedan, but it's keeping mum on just what powertrain will realize that figure. Furthermore, that result is on the European test cycle, which is more lenient than America's EPA testing regime. In any case, when the XE hits the road, Jag says it will be the most efficient vehicle from the company, ever.
That's thanks in no small part to the aluminum-intensive monocoque chassis underpinning the sedan. It's constructed from a new grade of the lightweight metal called RC 5754 that uses a high portion of recycled material. "The Jaguar XE body uses over 75-percent aluminum content, which far exceeds any other car in its class. This gives us a body structure with unrivaled low weight: it's light but also immensely strong with extremely high levels of torsional stiffness," said Dr. Mark White, Jaguar Chief Technical Specialist; Body Complete.

Stunning Jaguar collection with O.G. E-Type is a museum exhibit all on its own

At what point does a personal automotive collection become a museum exhibit that's just not in a museum? Dr. Christian Jenny blurs the line between the two with his unreal lot of classic Jaguars that includes not only the first E-Type ever seen in public, but also the "Lost C-Type" and what is considered to be Jaguar's first sports car, the 1935 S.S. 90 Prototype. Switzerland-based collector Jenny is selling 12 cars individually through classic car broker Pendine Historic Cars Limited. The collection includes some of the most important Jaguars ever built, nearly all of which have open-air tops. It's so special, in fact, that Pendine has created an entirely separate tab on its website dedicated to the set. The 12-pack includes the 1935 S.S. 90 Prototype, a 1952 C-Type, the E-Type Series I fixed-head coupe (aka "The Geneva Launch Car"), a 1935 S.S. 90 "Captain Black," a 1937 S.S. 100 2.5 liter, a 1938 S.S. 100 3.5 liter, a 1949 alloy XK120 Roadster, a 1950 XK120 Roadster, a 1955 XK140 SE Roadster, a 1960 XK150 3.8 S Roadster, an E-Type Series I Roadster, and a 1972 E-Type Series III V12 Roadster. All of the cars have been beautifully photographed and recorded by Michel Zumbrunn, author of British Auto Legends: Classics of Style and Design. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Though every one of these cars holds heavy significance, the 90 Prototype, the C-Type, and the Geneva E-Type stand to be some of the most noteworthy in British history. The S.S. 90 Prototype is considered Jaguar's first sports car before the company was even called Jaguar. It has a sidevalve 2.6-liter straight-six engine that makes an estimated 90 bhp and has won numerous Pebble Beach Concours awards. For years, this C-Type was floating in the ether and earned the nickname "The Lost C-Type" when it was the only car of the 53 C-Types that was not located. It was raced for numerous years and has since been restored. Any E-Type is highly valuable, as it's largely considered one of the most beautiful cars ever built, but this specific car has extra history. The coupe shape was reportedly hand-built from an open-top model and became the first E-Type ever seen in public. The experimental prototype, chassis No. 885005, was on display at the 1961 Geneva show. Read more detailed accounts for each car and ogle the gorgeous photography, of which each car has plenty, at Pendine. As of now, only the 90 Prototype has an offer.