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Jaguar Land Rover tech tracks brainwaves, heart, lungs

Jaguar Land Rover has been on a bit of a tech kick lately, and its latest is called Mind Sense, which uses biometric sensors to monitor and enhance the driver's level of alertness. Jaguar is installing brainwave sensors adapted from NASA into the steering wheel of an XJ sedan, along with medical-grade heart and respiratory sensors in the seat. Together, the sensors would determine if the driver is focused on the road, dozing off, merely thinking about something else, or if the driver's stress level suddenly peaks. The system would enable the vehicle to better prepare for an emergency, or for a future autonomous vehicle to hand off control to a better-prepared driver where needed. At the same time, JLR is also working on an enhanced infotainment system designed to reduce the amount of time the driver's hands are off the wheel and their eyes are off the road. The system determines which control they're reaching for on the display and engages it while their finger is still in mid-air, deploying an ultrasonic pulse to provide artificial haptic feedback without actually having to touch anything. Finally, a new haptic accelerator pedal is under development that could alert the driver to respond to an impending situation without overloading the senses with chimes and beeps. These latest developments follow the demonstration of a remote-control system installed on a Range Rover Sport, and follow in a long line of new technologies under development by the British automaker. JAGUAR LAND ROVER ROAD SAFETY RESEARCH INCLUDES BRAIN WAVE MONITORING TO IMPROVE DRIVER CONCENTRATION AND REDUCE ACCIDENTS - Jaguar Land Rover's pioneering Mind Sense project is researching measuring brainwaves to monitor driver concentration in the car - Researchers are developing a Wellness Seat in a Jaguar XJ which analyses the driver's heart rate and breathing to monitor driver health and stress - Touchscreens that predict which button you want to press as the user's fingers are in mid-air - to minimise time spent with eyes off the road - Jaguar Land Rover researchers use new haptic accelerator pedal to communicate hazards to the driver Whitley, UK: Jaguar Land Rover has revealed a range of new road safety technology research projects that are being developed to reduce the number of accidents caused by drivers who are stressed, distracted and not concentrating on the road ahead.

Stunning Jaguar collection with O.G. E-Type is a museum exhibit all on its own

At what point does a personal automotive collection become a museum exhibit that's just not in a museum? Dr. Christian Jenny blurs the line between the two with his unreal lot of classic Jaguars that includes not only the first E-Type ever seen in public, but also the "Lost C-Type" and what is considered to be Jaguar's first sports car, the 1935 S.S. 90 Prototype. Switzerland-based collector Jenny is selling 12 cars individually through classic car broker Pendine Historic Cars Limited. The collection includes some of the most important Jaguars ever built, nearly all of which have open-air tops. It's so special, in fact, that Pendine has created an entirely separate tab on its website dedicated to the set. The 12-pack includes the 1935 S.S. 90 Prototype, a 1952 C-Type, the E-Type Series I fixed-head coupe (aka "The Geneva Launch Car"), a 1935 S.S. 90 "Captain Black," a 1937 S.S. 100 2.5 liter, a 1938 S.S. 100 3.5 liter, a 1949 alloy XK120 Roadster, a 1950 XK120 Roadster, a 1955 XK140 SE Roadster, a 1960 XK150 3.8 S Roadster, an E-Type Series I Roadster, and a 1972 E-Type Series III V12 Roadster. All of the cars have been beautifully photographed and recorded by Michel Zumbrunn, author of British Auto Legends: Classics of Style and Design. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Though every one of these cars holds heavy significance, the 90 Prototype, the C-Type, and the Geneva E-Type stand to be some of the most noteworthy in British history. The S.S. 90 Prototype is considered Jaguar's first sports car before the company was even called Jaguar. It has a sidevalve 2.6-liter straight-six engine that makes an estimated 90 bhp and has won numerous Pebble Beach Concours awards. For years, this C-Type was floating in the ether and earned the nickname "The Lost C-Type" when it was the only car of the 53 C-Types that was not located. It was raced for numerous years and has since been restored. Any E-Type is highly valuable, as it's largely considered one of the most beautiful cars ever built, but this specific car has extra history. The coupe shape was reportedly hand-built from an open-top model and became the first E-Type ever seen in public. The experimental prototype, chassis No. 885005, was on display at the 1961 Geneva show. Read more detailed accounts for each car and ogle the gorgeous photography, of which each car has plenty, at Pendine. As of now, only the 90 Prototype has an offer.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.