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Ex-Jaguar design boss Ian Callum starts his own design firm

A month ago, Ian Callum stepped down from his position as Jaguar's director of design. In a 20-year career with the English sports car maker, Callum's pen has traced the lines of everything from the original XK, the XJ, the F-Type, I-Pace, and more. Before that, he made use of employ at Aston Martin by contributing to the original DB7, the DB9, the previous Vantage, and the first Vanquish. After a career in service to OEMs that's been brilliant enough to earn him a CBE, for Commander of the Most Excellent Order of the British Empire, Callum has stepped up to take the reins at his eponymous design firm, called "Callum." Established with four fellow ex-Jaguar executives, Callum will design and engineer bespoke and limited-edition creations in the worlds of art, audio, automotive, fashion, lifestyle, and motorsports. The other trio of founding members are program director David Fairborn, engineering director Adam Donfrancesco, and commercial director Tom Bird. Fairbarn was the head of bespoke and special commissions at Jaguar Land Rover, where he helped bring the Lightweight E-Type to life. Donfrancesco left his role as engineering manager for JLR 's bespoke and special commissions; before that, he developed road and race cars like the Aston Martin GT8 and GT12. Bird, after stints at PWC and Barclays, had been commercial manager at JLR, where he shepherded the C-X75 concept into the James Bond movie Spectre. Callum said of the venture, "I wanted to get back to the essence of creativity; the challenge of producing something wonderful and personal. To design the alternative has always been my mantra, but always the beautiful alternative and something to enjoy." The man's still contracted to Jaguar as a brand ambassador, but at 64 years old, he feels "I've got maybe 15 years of design aptitude left, and I want to make the most of it." With 18 employees and based in a 20,000-square-foot facility in Warwick, the firm is ready right now with the engineering and manufacturing machinery to create products in-house. Even with the company's wide remit, we expect to see Callum take a stand in the automotive space. He admitted that he'd "like to take some of the cars I've designed and maybe redo them a little bit," but the team will always consider the entire vehicle, looking to upgrade dynamics and handling, too. We're told the first project will be announced soon.

Jaguar solution to keyless start could save lives

UPDATED: An earlier version of this story indicated the Jaguar keyless start function was meant as a safety feature, when in fact, it is meant as a convenience one and will not work as described if automatic stop/start is not engaged. Today, The New York Times published an article about more than two dozen deaths related to drivers accidentally leaving their cars running, closing their garages and later succumbing to carbon monoxide that flooded their homes. The reason has been identified as "keyless start" features, or proximity entry and push-button start, where owners don't need to physically handle a key or fob to gain entry into the vehicle or start it. It is the latest, and deadliest, issue raised with this system after those related to security and simple inconvenience (for instance, leaving the car at a valet or car wash with the fob in your pocket). From my personal perspective, The New York Times had a rather harsh "evil carmakers" tone throughout the article. This is not a matter of a known faulty component, as with the GM ignition switch recall. This has as much to do with user error where people leave their car without pressing the "off" button and without noticing the engine is still running. About half of the cars in question are produced by Toyota and Lexus, brands that have offered keyless start longer than most. They are also brands with high rates of elderly owners, who seemingly made up a majority of reported deaths and injuries. One fire department in Florida even started a campaign alerting those in the area of the dangers of leaving your car running when it noticed a correlation between an increase in cars equipped with keyless start and calls related to carbon monoxide poisoning. I see several contributing issues at play, most of which go well beyond this particular issue. First is insufficient training of owners by dealers and/or owners not paying close enough attention during this training. Cars are complicated, but you should at least know how basic functions work. Second, woefully inadequate driver training in this country. Third, and with apologies to the AARP, insufficient testing of elderly drivers and/or insufficiently low standards for elderly drivers. If you don't know you have to shut the car off or cannot hear that an engine is running, perhaps you shouldn't be driving. Fourth, re-examining keyless start systems.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.