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Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

Jaguar F-Type Project 7 leaks in production trim ahead of Goodwood debut

Just yesterday we brought you word that Jaguar was planning to bring something special to the Goodwood Festival of Speed this year - the first product of its Special Operations division - and now we have it right here.
Previewed in concept form last year, Jaguar's big reveal appears to be the production version of the Project 7 show car - an extreme speedster version of the F-Type. Though we still don't have official details, these images leaked courtesy of 4WheelsNews show that the roadster seems to have lost little in the transition from concept to reality.
The bright blue paint job has been replaced by a more British shade of green, but the white trim - including the racing stripes running across (not up) the hood, the grille surround and the number circle on the door - appear to have carried over. As has the D-Type-inspired, fin-like, single raised cowling on the rear deck, though now positioned behind the left-hand driver's seat instead of the right. The wheels are fresh and the front lip spoiler looks even bigger, and the rear wing appears to have been reshaped.

E.C.D. Automotive Design gets into the Jaguar restomod game

Florida-based E.C.D. Automotive Design — formerly East Coast Defender — made its bones turning the barely disguised Midlands tractors emerging from Land Rover's Solihull plant into finely detailed Chelsea tractors that cost almost as much as a genuine John Deere (which means a lot, for those unaware of the frightening costs of farm equipment). With its territory well marked and established, ECD decided to expand its offerings to "something that would sit nicely next to one of our existing Land Rover builds and be on a par, but something different, something sporty and quintessentially British." The search began and ended with the Jaguar E-Type. Not only do we know the formula for this, but Jaguar Classic Works just advertised its own adroitness with such builds in showing off the 1968 Series 1 E-Type Roadster that took part in the Queen's Platinum Jubilee Pageant. ECD offers a few options Jaguar Classic Works doesn't, though, starting with the same kinds of engine conversions performed on the Land Rovers. The outfitter will be happy to rebuild or source an age appropriate inline-six or V12 and a five-speed manual transmission, warning that the mill "will require higher ongoing maintenance" and "come with leaks and all." Less grubby options are either a GM LT1 6.2-liter V8 with 450 horsepower, shifting through an eight-speed automatic, or an electric conversion using a 450-horsepower Tesla powertrain that provides a range of 200 miles in the city and 140 miles on the highway. All variants get performance suspension and brakes; the ICE versions get a sports exhaust, too. The standard menu of paint and interior options includes 11 historic Jaguar paint colors from the 1960s through the 1980s, and 10 modern colors from the 2023 lineup. Inside, 12 solid hues of Nappa leather can be upgraded with two-tone, hand-tipped, spinneybeck, woven, or distressed treatments to go with the European weave carpeting. Prices start at $299,995, each build taking about 14 months to deliver.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.