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Jaguar Land Rover cutting production in face of falling demand

LONDON — Jaguar Land Rover will reduce or stop production on certain days at two of its British factories over the next few weeks as Britain's biggest carmaker pursues cost-cutting measures in response to falling demand. JLR posted a 2.3% drop in retail sales in the three months to the end of December and has targeted billions of pounds worth of savings to tackle falling diesel demand in Europe and a tough sales environment in China. The firm will halt production on selected days over a four-week period from late February at its Castle Bromwich factory in central England and stop production on some half or full days at its nearby Solihull facility until the end of March. "The external environment remains challenging for our industry and the company is taking decisive actions to achieve the necessary operational efficiencies to safeguard long-term success," the company said in a statement. "We have confirmed that Solihull and Castle Bromwich will make some minor changes to their production schedules to reflect fluctuating demand globally, whilst still meeting customer needs." The move is not connected to coronavirus, a spokeswoman said, which prompted Fiat Chrysler to warn on Thursday that a European plant could shut down within two to four weeks if Chinese parts suppliers cannot get back to work. Related Video:

2021 Jaguar XF P300 Road Test | Still in the game, but now in another league

The Jaguar XF is never the four-door you think of first when it comes to picking a luxury sedan. After all, you’re much more likely to see a BMW 5 Series, Mercedes-Benz E-Class or Audi A6 roaming the streets than you are to see JagÂ’s midsize sedan. The numbers back this up, too, as Jaguar sold a middling 748 XFs in the U.S. in 2020. Does that mean this drive in the refreshed 2021 Jaguar XF could be one of our last? Perhaps, and as we pointed out in our first drive of this XF, getting rid of the model would mean the end of the Jaguar sedan. The XE and, most regrettably, the XJ have already met their maker. What a sad day that would be. But that day hasnÂ’t come yet, which means itÂ’s time to take this entry seriously. The specific version that was sent to review is the top-of-the-line Jaguar XF P300 R-Dynamic SE model that starts at $51,145. Even this one is cheaper than what has traditionally been considered its main competitors: the base BMW 530i or Mercedes-Benz E 350. Instead, the Jaguar XF lineup is priced to be in what is clearly a lower sedan segment with the Lexus ES, Acura TLX, Cadillac CT5 and cheaper Genesis G80s. The XF stands a chance on this playing field; on the previous one that flies the German flag? Not so much.  Walking up to the car is enough to deliver our first demerit. It comes in an area that was traditionally JaguarÂ’s strong suit: distinctive design. The XFÂ’s general look hasnÂ’t changed much since the 2016 model year when this generation was introduced, and the mid-cycle refresh didnÂ’t do enough to help. ItÂ’s not a bad-looking car, but JaguarÂ’s taken no chances, and itÂ’s getting boring. That wasn't the case with the original XF, which stood out boldly inside and out. Today's XF doesn't. We'd much rather stare at the slinky new TLX or stately G80. And while the sleek LED tails are a nice new touch, the elimination of its elegant dual exhaust for a hidden exhaust tucked up under the bumper is a step backwards — especially for the uprated and more powerful P300 R-Dynamic trim. 2021 Jaguar XF P300 R-Dynamic View 18 Photos At least output from the 2.0-liter turbocharged inline-four — the supercharged V6 option is dead, much to our dismay — is more than acceptable for this class, sitting at 296 horsepower and 295 pound-feet of torque. Acceleration is largely emotionless with a small bit of response lag after stepping into the throttle — it does hit 60 mph in 5.8 seconds.

Jaguar's next turnaround plan outlines a major shift to upmarket luxury

Jaguar wants to reinvent itself again, this time as a purveyor of EVs that competes in the luxury space dominated by Bentley. It outlined a turnaround plan written to help it move upmarket while launching a new range of models. Company boss Thierry Bollore, a French industry veteran who briefly ran Renault in the late 2010s, told British magazine Auto Express he wants Jaguar to represent what he described as "modern luxury." He added his vision of modern luxury is "extremely reductive" in terms of refinement, modernity, engineering, and technologies. Jaguar said it will go EV-only, yet it scrapped the next-generation XJ at the 11th hour in 2021 because the sedan didn't fit its image of a re-imagined brand. Making Jaguar synonymous with "modern luxury" requires starting from scratch. "The situation at Jaguar was really a concern from outside," said Bollore after revealing Renault looked at purchasing Jaguar-Land Rover in the late 2010s, "and more than a concern from inside, because the brand has been damaged to a certain extent." That's why the turnaround plan calls for a blank slate to rebuild Jaguar on. Design work for an entirely new range of Jaguar models has been completed, the executive affirmed, and Auto Express speculates the portfolio will initially consist of three models: a two-door sports car (likely a follow-up to the F-Type) and a pair of crossovers. Note that there's no sedan on the horizon. These three cars will ride on the same modular architecture, though it's too early to tell if it will be developed in-house or shared with another carmaker. They'll wear a new design language that was forged by holding an internal contest three teams participated in. Competing with Bentley, among other carmakers, will require convincing customers to pay six-digit sums. "Luxury starts not far from GBP100,000," said Bollore, a figure which represents about $140,000 at the current conversion rate. As of writing, none of Jaguar's models start above $100,000, though some cross that threshold once options are piled on. Its cheapest model, the E-Pace, starts at $39,950. Its most expensive is the electric I-Pace at $69,850. No one would pay $140,000 for an E-Pace, even if it's electric and brimming with tech, so Jaguar's upcoming models will all be relatively large. That doesn't mean Bollore will put a leaping cat emblem on a Land Rover Range Rover and call it a good job well done. He wants to ensure the two sister brands coexist without overlapping.