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Nearly-ready electric Jaguar XJ gets scrapped even as JLR announces its EV push

A smattering of news from Jaguar Land Rover landed this morning concerning the brands’ electric futures. One sentence partway through JaguarÂ’s long press release caught our eye, though, and it has to do with the Jaguar XJ. “Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the lineup, as the brand looks to realize its unique potential,” the press release states. If youÂ’ve been following Jaguar XJ news, youÂ’d know that Jaguar planned on making the next-generation XJ a fully electric car. ItÂ’s been in development for several years. Jaguar has been talking it up pre-reveal, and weÂ’ve even spied the car out testing a couple times. We were expecting a debut event for this new electric XJ to happen any time now. Theoretically, it should fit in perfectly with JaguarÂ’s vision to sell 100% electric cars by 2030, right? Apparently not, because itÂ’s dead. We contacted Jaguar to get a better explanation for what is going on here. Jaguar XJ 1 View 10 Photos When queried, a spokesperson sent us this in response: “Following a thorough technology review against the exponential change in the automotive industry, we concluded that the planned XJ replacement does not fit with our vision for a re-imaged Jaguar brand. We have made the tough decision that it will not form part of the lineup, as the brand looks to realize its unique potential. However, the nameplate may be retained.” To make doubly sure that Jaguar is indeed throwing out a nearly-ready EV the same day it announces an all-EV future, we asked again, and Jaguar confirmed. “We were working on an XJ EV, but have moved on to a different approach for the entire Jaguar EV lineup vision based around a new unique Jaguar EV dedicated platform, all due in 2025,” a spokesperson sent us. So there you have it. The electric XJ was said to be built on the Modular Longitudinal Architecture (MLA) platform, and Jaguar touted it as "the world's first, full-electric luxury sports saloon.” Now that thereÂ’s a new Jaguar-dedicated EV platform in the works, the XJ on the MLA platform is canned. We asked Jaguar for more details about the why of this situation, and the above, quoted explanation hints at it. Maybe the “technology review” found that the car Jag was putting together just didnÂ’t measure up to the competition? The new platform will certainly offer much better performance and range than JaguarÂ’s current technology is capable of.

2019 Jaguar XJ50 is a supercharged birthday present

Jaguar is celebrating the 50th anniversary of its elegant luxury sedan, the XJ, with a stylish and supercharged new model called the XJ50. This nod to eight generations of XJ comes in long-wheelbase format and is powered by either a 340-horsepower supercharged V6, or snarling 470-hp supercharged V8. While the V6 model is available with a choice of rear- or all-wheel drive, the more powerful V8 is offered only in rear-wheel drive form. Revealed for the first time at the 2018 Beijing Motor Show, the XJ50 is visually separated by the standard XJ sedan by having unique front and rear bumpers, a gloss black grille, special badges on the side vents, along with 20-inch alloy wheels with a gloss black diamond turned finish. Four colors will be available: Rosello Red, Santorini Black, Fuji White, and Loire Blue. How something along the lines of British Racing Green didn't make the cut remains a marketing mystery, however. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The XJ50 cabin is fitted with unique touches like an XJ50 logo on the front center armrest, illuminated XJ50-branded treadplates, diamond-quilted seats with the Jaguar leaper logo on the headrests, along with metal pedals and aluminum shift paddles mounted on the steering wheel. "This is a car worth celebrating and the XJ50 pays homage to a giant within the Jaguar brand that we believe is one of the world's most stylish sporting saloons," said Ian Callum, Jaguar Director of Design. While only the most jaded automotive Grinch wouldn't enjoy a birthday celebration -- really, who doesn't like cake with their illuminated treadplates(?) -- there's a sense the XJ50 marks the end of the road for the brand's long-serving luxury sedan. Rumors persist that the XJ will soon migrate to an all-electric platform, to compete directly against cars like the Tesla Model S and upcoming Porsche Mission E. Jaguar did not release an exact price of the 2019 XJ50, though a long-wheelbase XJ with the 340-hp V6 and rear-wheel drive carries a starting price of approximately $84,500.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Beijing Motor Show Jaguar Luxury Sedan jaguar xj

Jaguar F-Type coupe to cost more than convertible?

Jaguar may price the much-rumored F-Type Coupe above the F-Type Convertible, if a report from Australia's Drive is to be believed. What makes Jag think that such a pricing strategy would work? Porsche. Take a look at the German manufacturer's consumer site, and you'll notice that the Boxster is less expensive than the Cayman, despite being essentially the same car.
It's a fair point, and a price premium does a good job of emphasizing the sporting chops of the coupe over the open-air experience that normally entitles convertibles to higher MSRPs. It's unclear just how closely Jaguar will follow Porsche's example, though.
Both the Cayman and Cayman S boast an extra ten horsepower over a Boxster or Boxster S, and while this bump in grunt is negligible in every situation but an argument over which is "best," it isn't something to be ignored in the F-Type, particularly as cranking more power out of its supercharged engines should be a rather simple matter.