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Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

2020 Jaguar I-Pace Suspension Deep Dive | All kinds of weird and wonderful

I’ve driven the Jaguar I-Pace a handful of times, and it always proves to be an enjoyable experience. In case youÂ’re not up to speed, this is JaguarÂ’s dual-motor all-wheel drive all-electric SUV. ItÂ’s quick, it looks cool in a running shoe sort of way, and it delivers a decent 234 miles of range. Sure, it has its faults, particularly when it comes to the infotainment and climate control layout. But the electric JagÂ’s smooth ride comfort and direct steering feel are clear strong points, and its handling stays nicely balanced and displays sharp reflexes as far as IÂ’ve pushed it. That is to say, a strong pace, but nothing that would land me in jail. The suspension plays a big role in all of this, of course. I wanted to see what theyÂ’d done, so I recently put an I-Pace HSE up on jackstands and took a look underneath. Electric powertrain notwithstanding, I found this to be an utterly weird and fascinating machine.    From this vantage it is easy to see the big air spring (yellow arrow). The use of this type of spring medium allows the I-Pace to run at different heights. It mostly runs at standard height, but can also lower the car at highway speeds to lessen aerodynamic drag. ThereÂ’s an even lower mode to ease the loading of passengers and cargo, along with a raised-height off-road mode because, well, this is theoretically an SUV. It looks like it has a double wishbone front suspension, too, with a high-mount upper arm (green). But we canÂ’t be sure until we move in closer.   With the wheel turned, we can see that this is a double wishbone front suspension in the sense that it has a single ball joint (green) at the bottom. ThereÂ’s lots of nice-looking forged and hollow-cast aluminum bits and pieces, too. But it looks odd in some other respects. The lower arm (yellow), for example, seems to have a joint of some kind in it. Meanwhile, near the top, you can see how the tall upright (or hub carrier, if you like) is curved (red) to provide tire and wheel clearance. Use the wheel studs as a reference point and you can imagine how the tire assembly will nestle into that area.   The shock absorber (green) runs up the middle of what is a doughnut-shaped air chamber. A very tall tower of a doughnut, but you get the idea. But you canÂ’t call this a coil-over. Do I hear bag-over? Anyway, a position sensor (yellow) is connected to the upper arm so the height-control system can regulate itself properly.

Jaguar F-Type Project 7 arrives Stateside for $135k*

There are a great many things we love about the Jaguar F-Type, but one of them is that, whatever price point you're looking at, there's an F-Type for you. (Well, not any price point... this is a Jag we're talking about, but pricing varies greatly.) Got $65k to spend? That'll get you into a base F-Type V6 coupe, and you'll likely be happy for it. Eighty grand will get you into an F-Type V6 S, $90k into a V8 S roadster, and a cool hundred grand will get you the top-of-the-line F-Type R coupe. But what if you want to spend more than that? What if you've got more like $165,000 in your pocket and it's burning a hole when it should be burning rubber?
Well we've got good news for you, friend, because that's exactly how much the exclusive F-Type Project 7 will set you back. Making its US debut during Monterey car week, Jaguar has announced that the most exclusive version of its two-seat sports car - revealed in production spec just recently at the Goodwood Festival of Speed - will cost $165k in the US (plus the standard $925 delivery charge). That's roughly the price of an F-Type R and a base F-Type V6.
For all that scratch, you get an open-top roadster with 575 horsepower on tap - more than any production road car Jaguar has ever made before, and that includes the XJ220 and ultra-rare XJR-15 supercars. The most potent version yet of Jaguar's ubiquitous and long-serving 5.0-liter supercharged V8 is enough to send Project 7 to 60 in 3.8 seconds and on to an electronically limited top speed of 186 miles per hour.