2011 Jaguar Xk Convertible on 2040-cars

Auto blog

Jaguar could morph into an electric-only brand and explore new segments

Jaguar is set to morph into an electric-only brand whose products will be aimed directly at Tesla's and Polestar's, according to a recent report. Its future range will allegedly include alternatives to the Tesla Model 3 and the Polestar 2. Nick Rogers, the head of Jaguar-Land Rover's engineering department, told British magazine Auto Express that a small electric Jaguar "would be great." His definition of small is different than, say, Smart's; don't expect the company to release an alternative to the ForTwo, or something along the lines of a Renault Twizy. Instead, he's likely referring to a model positioned below the XE, which is currently the smallest Jaguar, in terms of size. If approved, the car will be about the same size as a BMW 1 Series, though it might sit a little bit taller. Adding a few inches of ground clearance would give engineers more space to stuff a battery pack under the floor, while allowing its marketing department to reach a wider audience by presenting the hatchback as a crossover. "We need to think about that. That's a really cool space that we ideally want to be in, and ideally our customers want us to be in. It's extremely relevant at this time," he said. This isn't the first time we've heard that Jaguar is starting to think small. In June 2020, we reported the company is considering replacing the aforementioned XE and the XF with a single compact model that would almost certainly be offered as a hatchback and as a sedan. Jaguar's transformation into an electric-only manufacturer is allegedly the brainchild of Thierry Bollore, who will take the firm's reins in September. He recently led Paris-based Renault, which is also allocating huge resources to electrification. We know the next-generation XJ (shown in spy shots taken far north of the Arctic Circle) will be offered with an electric powertrain (though internal combustion variants will be available, too), and Auto Express learned an XE-sized battery-powered model placed in the Model 3's segment is very likely, too. Finally, at least for now, an electric SUV tentatively called J-Pace will reportedly enter production in the coming years. It's too early to tell what the future holds for the E-Pace, the F-Pace, and the XF, though we wouldn't be surprised if the latter does not get a replacement. Where the F-Type would fit in an electric-only range hasn't been decided yet; sealing its fate one way or another will be one of Bollore's first tasks.

Jaguar F-Pace Luggage Test: How much fits in the cargo area?

The Jaguar F-Pace has been around for a while now, and perhaps it's just me, but it feels like it's been forgotten. That's a shame. This was the first time I've driven the F-Pace since the first drive event in Montenegro and therefore the first time I've really driven it in anything resembling normal conditions. And man, is it ever good, at least the R-Dynamic S you see here with the P400 engine. This is right up there with the Porsche Macan and Aston Martin DBX in terms of SUVs that are legitimately great to drive. The steering alone ... chef's kiss. But I'm here to talk about cargo capacity, so enough of that driving impressions stuff. The F-Pace is bigger than compact SUVs like the Mercedes GLC and BMW X3, but it's smaller than a GLE or X5. It's fairly similar to the Lexus RX in that way, which I just-so-happened to have luggage tested last week. Perfect timing, then! The specs say that it has 26.6 cubic-feet of space behind the back seat. I have a sneaking suspicion that volume represents a measurement from the floor to top of the seat back, or roughly the cargo cover. That's not just because what I found in the course of doing this test but because the F-Pace was reported to have 33.5 cubic-feet when it was launched back for 2017. That number seems more applicable to what you'll find in other SUVs. Either way, that's kinda why I do these tests to begin with! Here is the cargo area. It is quite deep and wide with an acceptable lift-over height. The F-Pace originally had a sliding rail system running the length of the cargo area along each side, but Jaguar has apparently replaced that with the fixed tie-down points you see here. There is a rigid cargo cover in place, which is probably good for NVH, but rubbish for cargo hauling. As a result, I will be testing with and without this cover in place. As with every Luggage Test, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). All of the bags fit underneath the cargo cover, so that pretty much confirms that whole thing about the current cargo volume representing floor to seat back. Now, the fancy bag is a wee bit squished, but it still totally fit.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.