2009 Jaguar Xk Xk Convertible on 2040-cars

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Jaguar's next turnaround plan outlines a major shift to upmarket luxury

Jaguar wants to reinvent itself again, this time as a purveyor of EVs that competes in the luxury space dominated by Bentley. It outlined a turnaround plan written to help it move upmarket while launching a new range of models. Company boss Thierry Bollore, a French industry veteran who briefly ran Renault in the late 2010s, told British magazine Auto Express he wants Jaguar to represent what he described as "modern luxury." He added his vision of modern luxury is "extremely reductive" in terms of refinement, modernity, engineering, and technologies. Jaguar said it will go EV-only, yet it scrapped the next-generation XJ at the 11th hour in 2021 because the sedan didn't fit its image of a re-imagined brand. Making Jaguar synonymous with "modern luxury" requires starting from scratch. "The situation at Jaguar was really a concern from outside," said Bollore after revealing Renault looked at purchasing Jaguar-Land Rover in the late 2010s, "and more than a concern from inside, because the brand has been damaged to a certain extent." That's why the turnaround plan calls for a blank slate to rebuild Jaguar on. Design work for an entirely new range of Jaguar models has been completed, the executive affirmed, and Auto Express speculates the portfolio will initially consist of three models: a two-door sports car (likely a follow-up to the F-Type) and a pair of crossovers. Note that there's no sedan on the horizon. These three cars will ride on the same modular architecture, though it's too early to tell if it will be developed in-house or shared with another carmaker. They'll wear a new design language that was forged by holding an internal contest three teams participated in. Competing with Bentley, among other carmakers, will require convincing customers to pay six-digit sums. "Luxury starts not far from GBP100,000," said Bollore, a figure which represents about $140,000 at the current conversion rate. As of writing, none of Jaguar's models start above $100,000, though some cross that threshold once options are piled on. Its cheapest model, the E-Pace, starts at $39,950. Its most expensive is the electric I-Pace at $69,850. No one would pay $140,000 for an E-Pace, even if it's electric and brimming with tech, so Jaguar's upcoming models will all be relatively large. That doesn't mean Bollore will put a leaping cat emblem on a Land Rover Range Rover and call it a good job well done. He wants to ensure the two sister brands coexist without overlapping.

Junkyard Gem: 2005 Jaguar X-TYPE 3.0

During the Premier Automotive Group phase of Ford's ownership of Jaguar, it seemed to make sense to create a Jaguar that non-oligarchs could afford. By taking the Ford Mondeo (sold as the Ford Contour/Mercury Mystique on our shores) and adding luxury touches plus Jaguar styling, the X-TYPE came into being and hit American showrooms starting in the 2002 model year. Fast-forward a decade or two and it's no sweat to find entry-level European luxury sedans lined up in your local Ewe Pullet. Here's a decal-enhanced '05 X-TYPE 3.0 AWD I found in a yard near Pikes Peak a couple of months back. This car shows signs of having been loved dearly by its final owner. Since the paint is Topaz Metallic, which is sort of a gold shade, its name became Goldie. Goldie was sweet, it would seem. Perhaps the dripping-blood decal indicates that Goldie's sweetness was alloyed with cruelty. Paw-print, bloody-claw-mark, and Jaguar stickers abound. Goldie has eyes both at the top of the windshield and on the front bumper. Her headlights appear to leak blood. Those who might criticize these customization touches come face-to-face with this message at the windshield's lower edge. How would such a treasured machine end up in a place like this? As we see here, at some point Goldie got hit hard in the right rear, and the crash damage was too severe to be worth fixing. I hope everyone involved was wearing their seat belts. The interior looks to have been pretty nice before junkyard shoppers began prying off trim parts. Someone bought the stick-on hood scoop and the "Leaper" hood ornament. You can't have too many JAGUAR emblems! This is the newest junked Jaguar I've documented; the oldest was a 1969 XJ6. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Sometimes the best part of giving is the thank-you you'll receive.

Jaguar to expand Jaguar XKR-S GT production run?

According to a report in Autocar, demand for the Jaguar XKR-S GT is such that the English company could nearly double production from 30 to 50 cars. Such inflation can often incense those have already put deposits down, worried that they've both been lied to about the potentially diminished values of their cars, but Jaguar has made the announcement barely a day after the XKR-S GT was revealed and 50 still isn't that many vehicles.
Nothing in the Autocar report indicates the additional examples will not come to America, making the 500-horsepower superfast coupe a treat we can still call all our own. Jaguar didn't add horsepower but instead honed other aspects of the car to produce a GT that can lap the 'Ring nearly as quickly as a Ferrari 458 Italia, and the world should be the beneficiary, the company's brand director saying, "The real beauty of this project has been that it has extended our understanding of the elements involved in making a car go so fast, and that will feed back into all our road car programs." Sounds good to us.