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Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.

Jaguar E-Type Series 3 gets tasteful upgrades thanks to E-Type UK

The Jaguar E-Type is one of the most important and recognizable cars of all time. The E-Type — also called the XK-E here in the U.S. — was in production from 1961 until 1975. That said, when most people think of E-Types, they think of the early Series I cars. The later ones (especially federalized models with those horrendous bumpers) don't get much love. E-Type UK, a restoration shop in England, is giving those Series 3 models a second life. The car in these photos is a 1974 Jaguar E-Type V12. This Series 3 underwent a 3,000-hour restoration, getting a number of upgrades along the way. The engine — originally displacing 5.3 liters — has been enlarged to 6.1 liters. It ditched the original Stromberg carbs for a custom downdraft fuel-injection system. Just take a look at those velocity stacks. The car has also been fitted with a custom stainless-steel exhaust system. Power is sent to the rear through a new close-ratio five-speed manual transmission. E-Type UK says it now makes 284 horsepower at the wheels. Other upgrades include a new steering rack, adjustable suspension with new torsion bars, AP Racing brakes with four-piston calipers and ventilated rotors and custom one-off 62 spoke 16-inch Turino wire wheels wrapped in whitewall tires. New louvres and air ducts were added to help cooling. All external lighting has been upgraded to LEDs, including the daytime-running lights. Inside, the E-Type has been fitted with air conditioning, modified heated leather seats from an XJS, iPod and Bluetooth connectivity, piano black trim and a red start button. The interior, including the factory hardtop, has also been fitted with Dynamat to reduce road noise. The car even has remote door locks. E-Type UK didn't post the price for this car, but a similar S3 E-Type is listed for GBP190,000, or about $250,000. If Series 3 or V12-powered cars aren't your thing, the website has a few listings for Series 1 cars with the classic inline-six. There's even an XK120 under the "sold" listings. Related Video:

Jaguar F-Pace gets 300 Sport and Checkered Flag special editions

Jaguar has applied the 300 Sport treatment to the F-Pace, as it did with the XE and XF sedans last year, and there's a Checkered Flag treatment for the F-Pace, too. In other markets, the 300 Sport comes with the choice of the 2.0-liter Ingenium four-cylinder gas motor or the 3.0-liter V6 diesel, but we don't get the 3.0-liter diesel in the United States. Exterior tweaks start with dark satin gray trim on the grille and window surrounds, side vents, mirror caps, rear fascia and door finishers. The package wears 22-inch gray wheels and plenty of 300 Sport badges. Three colors are available: Yulong White, Indus Silver and Santorini Black. Inside, yellow contrast stitching on the instrument panel and seats marks the beast, plus embossed logos on the front headrests. The steering wheel, carpet, and sills also get 300 Sport badging. The full-fat Touch Pro navigation with Connect Pro comes standard. Overseas buyers can upgrade with a sliding panoramic roof, but all U.S. F-Pace models come with that. We don't have domestic pricing yet, but UK figures equate to saving almost 50 percent compared to speccing options separately on the gas model, and a savings of about 90 percent on the diesel version. The Checkered Flag Special Edition starts with the R-Sport and adds plenty of gloss black, including 20-inch gloss black wheels. Color choices here are Yulong White, Eiger Grey and Santorini Black. Only the 2.0-liter four-cylinder units get the nod, either the 247-horsepower gas engine or — in other markets — the 237-hp diesel we don't get. Our diesel is a 2.0-liter, 180-hp unit. Spec is a bit reduced compared to the 300 Sport, with 10-way electric front seats instead of 14-way, and the Touch Pro navigation without Connect Pro thrown in standard. A UK buyer would save about 40 percent compared to ordering a la carte.