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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

2017 Jaguar Model Year Preview and Updates

Jaguar, the upscale Brit, is currently enjoying a resurgence in the US, built on an improved value proposition, credible quality, better reliability, and an expanded lineup. That larger lineup now includes an all-new XE four door sedan and Jaguar's first crossover, the F-Pace - pictured above. JAGUAR F-TYPE: An entry-level F-Type has been added to the lineup, improving its accessibility by some $3,600 on the F-Type coupe and roughly $2,700 for the F-Type convertible. XE: Jaguar's compact four door is all-new, and intended to make headway into the sport sedan market long dominated by BMW's 3 Series and, more recently, Audi's A4. The XE brings a tightly drawn platform, responsive drive character and three powertrains to the table, including a 2.0-liter turbocharged diesel. It is on sale now. XF: Jaguar's midsize 'saloon' adds a 2.0-liter turbodiesel to its menu, along with Configurable Dynamics. This optional package allows individual settings for suspension, steering, throttle and transmission. XJ: Jaguar's 2017 XJ builds on the 2016 refresh with the addition of new colors and wheels. F-Pace: Jaguar's first crossover has everything it needs to compete with Porsche's Macan, BMW's X3/X5 and M-B's GLC/GLE. As this suggests, the F-Pace is a 'tweener, sitting between compact and midsize crossovers. It seats five, and is available with either a 2.0-liter turbodiesel or supercharged V6. The line starts at your local Jaguar showroom.

Jaguar Land Rover's InMotion takes a stab at carsharing

Jaguar Land Rover's new InMotion mobility business aims to capitalize on the growing carsharing boom and develop other forms of alternative transportation. The first pilot programs kick off in the coming months in North America, Europe, and Asia. JLR owns InMotion, but the company acts independently from the automaker. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands," Adrian Hallmark, JLR's Group Strategy Director, said in a statement. The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions. InMotion isn't yet providing many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services. Establishing InMotion shows that JLR doesn't want to fall behind the current trends in the auto industry. Practically every major automaker is currently pursuing future transportation ideas. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service. Related Video: JAGUAR LAND ROVER LAUNCHES NEW TECHNOLOGY START-UP InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues Independent business with the agility and independence to react quickly in mobility sector InMotion will create apps and on-demand services Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally." "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector.